Wenling Footwear Industry Continues To Work Hard To Expand Industrial Brand Clusters

The footwear industry in Wenling has expanded its industrial brand clusters to provide all-round services for enterprises to set up a demonstration park for transformation and upgrading of footwear industry in the eastern new area.

Promoting the cultivation of industrial brand and regional brand Transformation of shoe enterprises One of the means to guide shoes, shoes, shoe soles, hardware fittings, etc. Shoe auxiliary material Production enterprises establish trademark brand strategy, grasp large industrial clusters, and expand the scale of industrial brand clusters. We should adopt "one to one" support measures for shoemaking enterprises with conditions of licensing.

With the transformation and upgrading of the footwear industry in the eastern part of Wenling, the standard factories such as transformation and upgrading have been started construction and safety regulation, and the "three changes and one demolition" action has been carried out in depth. Wenling City The market supervision and Administration Bureau has promulgated six practical measures, such as simple and convenient operation, convenient and flexible shareholding change, free quality sampling, brand promotion, tight service planning, and intensified regulation, so as to provide all-round services for the enterprises to set up a new transformation and upgrading demonstration park in the new Eastern Zone.

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According to statistics, in 2015, Jinjiang's cross-border e-commerce export volume exceeded 19 million 500 thousand US dollars, and cross-border electricity supplier has become a new booster for Jinjiang's economic development. Last year, Jinjiang joined Alibaba, Jingdong, Su Ningyun, Google and other more than 20 domestic and foreign electricity supplier leading enterprises.

"Aiming at the missing links of the local electricity supplier industry chain, we plan carefully, take investment as an engine, accumulate and develop stamina and face the whole country to carry out investment selection work." Jinjiang Business Bureau revealed that in addition to the establishment of the investment team to Beijing, Shanghai, Shenzhen, Zhejiang, Guangdong and other developed areas of electricity providers to invest in the intention of business, and through the business associations, e-commerce enterprises, invited outstanding enterprises to Jinjiang to negotiate.

After repeated negotiations and comparison, Jinjiang and Suning Yun Shang Group formally signed a strategic cooperation agreement, collaborating in the 8 aspects of building the Jinjiang Pavilion of suning.com Museum of Chinese characteristics, product procurement cooperation, sports industry cooperation, etc., and entered the Alibaba "China Quality" platform, and collaborated with the fast selling and Ali international station to build the Jinjiang industrial belt. We successfully introduced Jingdong to open the "Jinjiang pavilion with Chinese characteristics in Jinjiang" in Fujian, facilitated the shoe industry's whole industry chain vertical platform "China shoe online trading platform" settled in Jinjiang, and successfully signed the new intention with the new base, new route, factory network, LDK network and three head six arms seller alliance.

The introduction of these high-quality enterprises and high quality projects has brought a large number of supporting services such as marketing, promotion, talent and training to Jinjiang, making up for the missing links of the local electricity supplier industry chain, and becoming the new force for the future Jinjiang electricity supplier industry.

Last year, sales of shoes and clothing enterprises in China's shoes capital business park exceeded 2 billion yuan, and were awarded the top ten Internet plus industrial parks in 2015. The project was launched in 2013. It gathered more than 400 small and medium-sized shoe and clothing suppliers, electricity suppliers and upstream and downstream enterprises, set up a business base for students and a training base for Taobao network retail talents, and attracted a number of courier companies such as post and Zhong Tong to pack in.

In order to effectively integrate the electricity supplier resources and form a strong development force, Jinjiang is currently vigorously constructing the three level Park linkage pattern of "City Town Village".

On the construction of the municipal electricity supplier park, Jinjiang has carefully built the Hongshan electricity supplier park as the leading gathering center, public display window, comprehensive service platform and personnel training base of the local electricity supplier industry, and promoted the five li electricity supplier Industrial Park to create the national electricity supplier demonstration park, thus giving prominence to the radiation leading role of the city level park to the industry and the park.

In guiding and promoting the dislocation development of the specialized characteristic parks, Jinjiang, based on the difference of functional orientation of each park, promotes the docking of corresponding platforms and service resources, enhances the professional support of the park, and forms a clear and close interaction relationship among the parks, thus becoming the carrier and depressions to undertake different ecological links in the industrial chain. For example, the local F2B2C (manufacturer, distributor, consumer) platform created by the baby Tong Wen Chuang garden has begun to take shape, and the China made Jinjiang industrial belt co operating with Alibaba has landed investment.

In order to make effective reuse of idle workshops and resettlement houses in rural areas, Jinjiang vigorously builds a rural electric business gathering area, and promotes all kinds of supporting resources to move to the village level, making it an extension and supplement to the Jinjiang electricity supplier park, attracting small and medium micro network operators to settle in the near future and realizing the scale development effect.