The Red Bean Group Builds Its Brand With Responsibility, And Leads Innovation With Innovation.

In May 16th, In 2020, "red bean love and long life", the red bean group took care of the centenarians' public welfare activities. Hold by CPC red bean group limited Committee Together with the Wuxi Yao Ting charity foundation, 12 elderly people in Donggang town who are just over one hundred years old have received 100 thousand yuan in love and charity. At the scene of the event, many elderly people are very alert and energetic. They seem to be as flexible as seventy or eighty years old.

It is understood that in March 2015, Red bean group Founder Zhou Yaoting and chairman of the board of directors of the red bean group, Zhou Haijiang donated 20 million yuan before and after the establishment. Yao Ting Charity Foundation 。 Over the past six years, the foundation has held annual public welfare activities centred on caring for centenarians. So far, 54 hundred centenarians have distributed a total love of 5 million 400 thousand yuan.

Since 1997, the red bean group has been planted artificially in taxis in Donggang town. Now, a large scale yew high tech Industrial Park has been formed, and on this basis, the yew health chain has been developed to create a green economy.

Yew has the reputation of "healthy tree" and "longevity tree". On the one hand, it absorbs toxic substances such as carbon monoxide and sulfur dioxide, and plays a role in preventing cancer. On the other hand, it has the function of purifying air efficiently, so that nearby residents can enjoy the fresh air at all times. In recent years, the number of centenarians in Donggang town has been very impressive. In 2016, the number of centenarians in 2016 was 16, 17 in 2019, and 26 in 2020. With the 137 thousand census population in Donggang Town, there were 19 centenarians per 100 thousand people, which is much higher than that of the new longevity School of the Chinese gerontology and Geriatrics Society.

The Wuxi Yao Ting charity foundation, through organizing charity activities such as caring for centenarians, has promoted the traditional virtues of respecting the elderly, respecting the old, loving the old and helping the elderly in the whole society, improving the social atmosphere and creating a good atmosphere. To inherit and carry forward this traditional virtue is the externalization of the "eight sides win win" development concept of the red bean group, and it is also an important part of the "cultural" connotation of the enterprise. Over the years, the red bean group has been carrying out the concept of "eight sides win win" and has taken the initiative to shoulder the social responsibility. It has donated more than 550 million yuan to the outside world. In the past few months, due to the impact of the epidemic, the red bean group has undergone a series of stressful and orderly recovery processes such as switching production, rush to help, resuming work and resuming production. In helping epidemic prevention and control, the red bean group has fully demonstrated the responsibilities and responsibilities of the private sector as a new era. After the outbreak of overseas outbreaks, the red bean Group donated tens of thousands of masks to overseas customers, such as South Korea, Japan, Canada and Holland, overseas students and the General Chamber of Commerce of the United States, and donated 1 million masks to Kampuchea. It responded positively to general secretary Xi Jinping's call for "building a community of human destiny" and deepened the profound cooperation of China and Cambodia. Friendship.

It can be said that the development of the red bean group is always "flexible, rigid, flexible and economical". On the one hand, while pursuing the development of high quality, we should never forget the "sentiment" culture of enterprises, persist in advancing the "eight sides win win", and take account of the interests of all sides of society. On the one hand, we must further promote the reform, innovation and upgrading of enterprises through the continuous promotion of "three self and six", so as to achieve steady development.

In 2019, the red bean group accelerated its transformation and upgrading, and the industries continued to maintain a good momentum of development. The red bean men's clothing signed the top European designers, successfully hosted the Milan and Shanghai Shuangcheng big show; "red bean" jumped to the eightieth place of the "brand top 500"; the general stock Thailand plant was put into operation and was committed to create a new model of "one belt and one road". Tin business bank has been approved by the CIRC. It is the nineteenth domestic and second private banks in Jiangsu. The experience of Party building in the red bean group has been selected as the theme education case of the Central Committee, and has become the only private enterprise in the country that has won the outstanding award of the theme education micro video. In 2020, the development theme of red bean was "three self six achievements year". In the development of "three self", independent innovation ranked first. Red beans, through scientific and technological innovation, organizational innovation, mode innovation and marketing innovation, led enterprises to build "intelligent red beans" and headed for the front of domestic informatization and even intelligent development.

It is worth mentioning that the red bean's rubber plate industry, general purpose stock, implements intelligent factory planning. Through the establishment of factory brain, data integration, production scenario application, AI active command, realize intelligent production from raw material storage to finished product outgoing, the production efficiency is increased by 40%, the operation cost is reduced by more than 20%, and the product development cycle is shortened by 30%. Above, the unit product cost is reduced by 20%. In 2019, three major capacity projects of general stock have been put into operation and rolled out, including 6 million domestic car tire projects and 1 million 200 thousand intelligent steel radial tire intelligent factory projects and production bases in Thailand's Luo Yong Industrial Park. In December 27, 2019, 1 million 200 thousand sets of intelligent three tires of all steel radial tire were successfully rolled off, indicating that the intelligent steel plant was formally transferred to the commissioning stage from the construction stage. In the future, all steel intelligent three plants will be built on the basis of intellectualization, automation and greening to become the model of intelligent chemical plant in tire industry.

The red bean is a tangible sentiment. It is an invisible red bean. As a national brand with a history of over 60 years, the red bean group always adhered to innovation and led development, led responsibility to lead the mission, took the road of "green" ecological civilization development, and made the creation of a better life and quality life as a fighting goal, and continued to develop public welfare and health industries, so that consumers and the surrounding masses could enjoy the same goal. Health level and happiness of life have been improved.