Eve Of Cross Border Tax Reform: Tmall Electronics Giant Of Jingdong

The implementation time of tax new policy (April 8th) is approaching, Ningbo, Hangzhou, Shenzhen, Guangzhou,

All pilot cities will switch to the national general system of the general office in from April 7th to 8th.

With the advent of the new deal,

The platform has entered the final stage of preparation.

Due to changes in the tax system, the prices of different categories of commodities will face certain fluctuations. Clearing up bonded warehouses and adjusting the bonded stock structure for the new deal has become the most difficult task for cross-border e-commerce players.

In this regard, sorting out the coping strategies of major cross-border e-commerce platforms on the eve of tax reform:

Tmall international, one of the giants of cross-border electricity providers, has little action on the surface of tax reform, but its recent promotional activities have been uninterrupted.

It is found that the details page of Tmall international has posted the notice of the customs tariff system upgrade, and some shops have entered the final promotion stage.

Among them, Procter & Gamble global flagship store launched the slogan of "last tax exemption". In from April 4th to 6th, it launched a more vigorous promotion, which has already reached the Tmall international home page.

The THEFACESHOP overseas flagship store issued relevant notice on cross border tax reform on the front page of the store to remind consumers of possible changes in taxes and fees.

In addition, a large number of cosmetic products in Tmall international have joined Juhuasuan promotional activities, most of which continue until April 7th.

Jingdong has also launched promotional activities to clean up bonded warehouses worldwide.

The self catering mother child channel has appeared the word "farewell to the tax exemption era", and has bought a second hand exemption card.

Other goods, including mother and baby, light goods, and other goods shipped in bonded warehouses are also being substantially reduced.

In addition, some of the Jingdong's global shopping outlets publish more information about the new tax reform on the front page, while clearing sales promotion activities.

Compared with Tmall international and Jingdong global purchase, jumei.com appears more positive towards tax reform.

Not only are the words "tax increase" on the homepage of the website extremely striking, but also the impact of the cross border tax new deal on consumers.

Its last round of big promotion activities continued from April 5th to April 7th, and the main products were mother and baby, cosmetics, food and health care products.

Vip.com coincides with jumei.com. In its front page, there is a big advertisement of "tax reform and countdown".

Its beauty make-up, maternal and child special and national pavilion are under the banner of "last mad rush" and will continue until April 7th.

In contrast, honey bum did not carry out a big promotion campaign under the name of tax reform, but on the front page, it noted the message that "after April 7th 14, the purchase of cross border commodities will be taxed according to the new policy", and provided consumers with detailed content of tax reform.

As a matter of fact, honey bud has already launched a large scale promotion in the early March, and insiders say that the promotion was aimed at clearing up bonded warehouses and preparing for the upcoming tax reform.