Crazy Shop And Mass Advertising: Adidas Is Going To Do Great Things.

At the beginning of this year, Adidas released a Pure Boost X woman.

The biggest feature is the "shoe hollowing" caused by knitted vamp, and the only reason is that they left the male money to another name, Pure Boost ZG.

So recently, apart from Janine Chang and Xu Shilin wearing sweat advertisements in training clothes, you may also see Eddie Peng in the subway and outdoor advertisements, while Shanghai's "

A huge advertisement has been erected on the Huaihai Road.

The meaning of ZG is Zero Gravity. Eddie Peng doesn't have a line in the advertisement. The main task is to run to the streets in the street from day to day. Finally, the helicopters appear to help to play the game, advertising matches a mobile phone web game, and catch up with Eddie Peng in 30 seconds. You can see a lot of Eddie Peng running around on the screen, playing a good game and sending you an electronic coupons.

Follow the Adidas star + advertising + Mobile simple interaction mode, complete set.

Because of the half marathon race in Shanghai, which will be held in mid April, Adidas sponsors, in addition to placing advertisements for running categories in public places, has also made running related warm-up activities: the brand has found the "happy running circle" APP cooperation, and invited the offline runners to complete the running task of APP on the hair and win the running equipment.

although

They also have their own running APP Train & Run, but perhaps for the sake of activity, they still compromise on the platform selection.

Yue run circle is a social based running application. In December 2015, it got $18 million B round of financing and registered users totaled 15 million.

The Greater China region is already the second most important market for Adidas.

At the beginning of March, Adidas just released its financial report in 2015.

After experiencing a decline in high inventory and weak channels, the brand seems to be showing signs of a rebound. Sales in the Greater China region increased by 18% to $2 billion 500 million, exceeding the target of revenue.

This is mainly due to the fact that Adidas has opened retail stores in China in the past five years, and they plan to open 3000 new stores by 2020.

2015 in the summer of, Adidas opened the running experience Museum Runbase in Binjiang, Shanghai's runtime resort, and built the Boost innovation and technology research station in Shanghai. At the end of the year, the first women's life concept store, the Sportswear Collective sports fashion experience shop and the main sports classic Neighborhood store opened one after another in Shanghai.

Compared with the same chain stores in the past, the strategy of the opening of ADI is changing, showing a strategy of functional segmentation, simply speaking: according to the habits of the surrounding consumers, decide what to sell in the store.

This is Nike's first open shop mode, and Adi is mainly divided into three sub brands.

In April 1st, Adidas opened its first brand center in the golden street corner of Queen's Road Central, Hongkong, with an area of about 604 square meters.

Adidas has six brand centers in the world, half of them are in China, and two are in Sanlitun, Beijing and Shanghai Huaihai Road, and if you cross Huashan road in Shanghai, you will find another Adidas shop being renovated here.