Hedi Slimane Quit The Cloud, Shares Fell Sharply, Gucci Pressure Doubled

Kai Yun group's Saint Laurent loses Hedi Slimane will make Gucci performance pressure doubled.

If you want to know how much Saint Laurent brand has achieved under the leadership of Hedi Slimane, please open your music player, Mark Ronson is wearing fashionable CONVERSE sports shoes, and Saint Laurent appears in the popular Uptown Funk song MV, while rap singer's entire wardrobe is a costume, which has become a status symbol.

Hedi Slimane, who has just embraced the music industry, will leave a huge question mark on the maintenance of the brand's status quo.

The imprint of designer Hedi Slimane not only exists in pop culture, but since he entered the brand in 2012, brand turnover has almost doubled by three times, and profits have quadrupled.

Its avant-garde image and style of dress help Saint Laurent realize the performance goal of Kai Yun group perfectly.

Saint Laurent has become one of the few revenues of about $1 billion.

One of them, income has been equivalent to Valentino. At present, the number of shops worldwide is 142.

According to Bloomberg Intelligence analyst Deborah Aitken, brand Saint Laurent is currently the darling of the company. Although its turnover accounted for 8.4% of the total turnover of the group in 2015, it accounted for 40% of the total turnover in the second half of last year.

Although the departure of Hedi Slimane has been a reality in the past few months, the stock price fell by 5.4% last Friday after the announcement of the news, reflecting the doubts about the future of this fashion tycoon.

This uncertainty may be very inappropriate for a company.

Now, it has become the most unique among the three major luxury companies in the past few years.

The group's four luxury brands also include Gucci and Paris, and Brioni, a suit maker.

At the same time, under a broader economic environment, the situation has not been favorable.

In the luxury industry, brands are trying to save China's declining consumer demand.

Its brand BottegaVeneta has been particularly hard hit, mainly because fewer and fewer Chinese tourists travel to Hongkong and Europe.

Kai Yun group is increasing investment to revitalize its brand, while increasing its sports brand Puma's profits.

There is still a glimmer of hope that the departure of Hedi Slimane will accelerate Paris's Kai Yun group to push its cost center to Losangeles.

According to Bloomberg Intelligence, the profit margin of Saint Laurent has been lower than other large luxury brands of Kai Yun group, though it is rapidly narrowing the gap.

Of course, changes in the fashion world are not always bad.

The rise of social media, especially Instagram, means that overexposure may accelerate.

Aging.

Consumers always want new things, and many designers start to try fashion shows and buy them instantly.

Alessandro Michele, a little-known accessory designer, has injected fresh vitality into the brand after joining Gucci a year ago. His design magic has won the favor of Harry Styles and others.

Bloomberg Intelligence reported that the discounted situation of Kai Yun group has reduced people's expectation of the recovery of Gucci's prospects. After leaving Hedi Slimane, the uncertainty of expectations will suddenly increase.

On Monday, the former Versus creative director Anthony Vaccarello formally filled the vacancy of Hedi Slimane. Under the premise of the uncertainty of the designer's alternate brand, the designer Alessandro Michele has greater pressure on Gucci, which means that he needs to turn the so-called fans into actual sales and profit growth. After all, the performance of Gucci will affect the recovery of the whole open cloud group.