Jingdong'S Prime Minister Quickly Pushed Over China'S "Muji" Online.

A few days ago, "China Muji" Da Pu home was launched on the Jingdong private equity financing platform. The target of financing was 22 million, which was "spike" after being online, and then quickly exceeded the ceiling of 35 million. As of now, the subscription amount has nearly 42 million.

It is understood that the grand home is founded by Wang Zhiquan, the founder of the original Kouba network. It is located in a safe, comfortable and high-quality "close fitting textile". Its main products include pieces, corns, towels, underwear, socks, slippers, baby clothes, household clothes and so on.

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Tai Po A introduced the CDH investment in the round of financing, and the B round was led by A share listed company Luo Lai. At the same time, CDH also increased its investment. The leading shareholder of the Jingdong financing company was "Qingpu Jia" investment company, which invested 20 million 200 thousand.

And this successful financing in the eastern family is another embodiment of Jingdong's public funding project incubator capability.

As early as 2012, Tai Po opened in Jingdong mall.

So far, 3 flagship stores have been set up. In August 2015, Tai Po began to cooperate with Jingdong's proprietary business. In 2015, they launched the two Jingdong product crowd raising, respectively, on the big Pu "the one bath towel" and the big park "intelligent snoring pillow", and achieved good results.

The growth path of Tai Po home is perfectly interpreting the "Trinity" mode of Jingdong's public funding, which has made a good annotation for the hatching ability of the platform.

In the industry, public funding has created a three in one innovation mode of "product public funding + private equity financing + public innovation ecosystem". Both in terms of financing amount, project quality and project incubation capacity, all of them are in the leading position in the industry.

This integrated ecological layout not only sets a benchmark for the crowd raising industry, but also improves the project incubation capacity and greatly enhances the stickiness of enterprises.

Jingdong head of the platform said that many investors have asked to join the franchised store under the brand of Tai Po. This has also achieved our goal of raising money, raising people and raising resources.

It is understood that up to now, Jingdong's private equity financing platform has 86 projects, and the total amount of financing is over 800 million yuan. More than ten projects are preparing for the new three boards, while half of the projects are preparing for the next round of financing.

A few days ago, the first family member completely withdrew from the project "Lao Pao" industrial body concert. The total annualized yield of the project was equivalent to around 100%, including the physical return. This is also the first exit project for the domestic entertainment industry to participate in the stock raising.