Zara The Parent Company Gets Rich And Wins Again.
In spite of a single show
Fashion industry
It is a rare thing, but the Zara parent Inidtex SA group has once again established its fast fashion King status with the success of its invincible performance.
Recently, Inidtex SA group released its full year 2015 earnings report.
In the 2015 fiscal year ending January 31, 2016, sales of Inidtex SA group for more than one year (including one year) accounted for 78& of annual net sales, while a 8.5% increase.
The annual net sales were more than 20 billion euros (accurate).
data
Sales for 20 billion 900 million euros).
For the start of the 2016 fiscal year, that is, from February 1st to March 7th, after the impact of various exchange rate factors, sales increased by 15%, far exceeding the market expectations of 12%, compared with the largest competitor H&M group, the latter 2016 fiscal year beginning, December and January respectively recorded 10% and 7% growth.
However, even if the position of fast fashion king is firmly established, Inidtex SA group still needs to be vigilant from cheap Primark and so on.
Fast fashion brand
The favorable challenges.
Therefore, Zara's strategy is to reduce the price of the product.
In the first 18 months to November 2015, Zara lowered the price of high-end products in the UK market by 17%, and the price of parity products reached a high level of 36%.
Although this good news is a good thing for the group, but because it did not give investors greater surprise, therefore, in the opening day, Inidtex SA shares opened only 1% higher.
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