Bank Financial Products Revenue Plummeted, Which Side Of Investment Refers To?

Reporters visited a number of bank outlets in Beijing yesterday, and found that none of the products sold on sale could reach 5%. In several big banks, products with an expected yield of more than 4% will be killed.

In response, analysts pointed out that "the average expected yield of financial products is below 4%, which may become a new normal for Beijing's financial market."

"At this time last year, 6% of the products could still be bought, but now 5% have not been seen, and more than 4.5% will have to rely on robbing."

Yesterday, Ms. Shi was so aware of the issuance of financial products of several banks that she often went to.

Since November 22, 2014, the central bank has lowered six times in real terms and reduced interest rates for six times, and the yield of financial products has also declined.

Professionals suggest that in the short term, the return of financial products is still in a downward path, and investors should choose the medium and long term products to lock in the current level of earnings as far as possible.

In addition, it can also choose suitable funds or large Internet financial platform to provide reliable products.

The central bank's latest reduction is in March 1st of this year, and since February 5, 2015, the central bank has lowered its benchmark for six consecutive times.

Jingdong financial wealth management platform responsible person said that from the past quasi experience, the 3 months after the start of the quasi bank financial returns will decline significantly, the "treasure" money market fund yields will also fall, with longer term bonds as the main investment target of financial products revenue will rise.

This requires investors to change their investment strategies. When the rate of return reaches the expected period of downlink, from the perspective of assets value preservation and increment, we should choose a financial product with a longer investment period and a higher expected return rate. From this perspective, bond funds, medium and long term fixed financial products and regular financial products are all good choices.

Reporters visited a number of bank outlets in Beijing yesterday to find a new phenomenon. None of the products sold in the region can yield 5%. In several big banks, products with an expected yield of more than 4% will be killed by seconds.

At noon yesterday, the lobby manager of Dongcheng, a branch of ICBC, told reporters that

The quota is indeed in short supply, and only three products can be bought at outlets in the morning. The highest expected annual yield is 4% and 4.1%, and there is a 40 day 3.65%.

She suggests going online bank to see, because the amount of online banking is different from that of network.

However, reporters on the official website of ICBC saw that only 7 financial products could be purchased, and the highest yield was expected to be only 3.10%. Among them, there were two products that had no fixed term products similar to the balance treasure, and the other products with slightly higher expected yield were all marked "sold out".

Mr. Zhang, the lobby manager of a nearby Agricultural Bank branch, also said that products expected to yield up to 4% will be killed by a spike. Most customers are using online banking to grab.

Some conservative customers will choose a guaranteed fixed income product with a yield of only 3% points.

Many elderly people will not use online banking, they are queuing up early in the morning, sometimes the list has not been completed, and the system shows no quota.

Mr. Zhu, head of a network in the southern city of China Construction Bank, also said that the bank's financial products expected to yield 4% would be killed by the spike, and about 3% of the product's quota would be ample.

In contrast, Bank of China's choice of wealth management products look quite rich.

In a Dongcheng District branch of the Bank of China, the reporter saw that yesterday there were 27 fixed term products on the table, of which 5 were sold out, all of which were issued the other day, and the expected yield is above 3.7%.

The expected rate of return of residual products is between 3.4%-4%, with a period from 35 days to 371 days. The longer the period is, the higher the general return rate is.

However, the lobby manager reminds that these products are jointly sold by counters, online banking and other channels, and can be bought at 9 points on the Internet banking. Sometimes, although there are still some items in the table, customers can't wait until the customer wants to buy them.

The higher the yield is, the easier it is to kill the product.

She suggested that customers should be waiting on the Internet banking at 8:50, ready to rush to buy products they like.

Generally speaking, the financial products of small and medium-sized banks are higher than the expected returns of large state-owned banks. The reporters found that the financial products of joint-stock banks and city commercial banks are expected to yield more than 4.2% of the products, but 5% of the products are hard to see.

Reporters yesterday saw a product in Tianjin bank selling products this week. A total of 8 products were issued this week, ranging from 35 days to 184 days. The lowest yield is 3.45%, the highest is 4.6%, but the product is 55 days, with a starting point of more than 1 million yuan.

The reporter noted that the 4 products with higher profits were painted with "X" beside them, indicating that they were sold out.

Financial manager somewhat embarrassed to say: "at the end of last year, we are over 6% of the products here, but now the central bank lowered interest rates six times, the yield is also natural, if the interest rate cut, it is estimated that we have to drop."

"The average expected yield of financial products is less than 4%, which may become a new normal for Beijing's financial market."

Bank rate network analyst pointed out that at the end of 3, the average expected rate of return of bank financial products in Beijing continued to decline slightly, and there was no previous quarter end effect. The average expected rate of return of financial products did not show signs of a rebound.

According to the data of silver rate network, from the beginning of 2016 to the end of March, the average expected rate of return of financial products in Beijing area dropped from 4.26% to 3.89%, and the total decline was 0.37 percentage points. The downward trend was obvious. Although it rebounded in the last week of March, short term rebound is not sustainable in the loose monetary policy environment.

According to the data monitored by Puyi standard, in the last week of March, 114 banks issued 922 financial products, the number of banks issued was reduced by 42 compared with the previous period, and the volume of products was reduced by 83.

Bonds and money market products totaled 621, representing a decrease of 40 compared with the previous report; combined investment products totaled 246, representing a decrease of 53 compared with the previous report; the total number of structured products amounted to 55, representing a 10 increase over the previous report.

This week, the average expected yield of financial products was 4.10%, down 0.08 percentage points from the previous period.

According to the data of 360 monitoring, the average expected rate of return of bank financial products in March 2016 was 3.89%, down 0.19 percentage points from February.

The rate of return of bank financial products began to decline from early 2014, and then fell below the 5% and 4% critical points. In March, it was the first time in recent years that bank earnings have broken 4.

Although the yield of bank financial products is decreasing overall, the earnings of products issued by different types of banks are still quite different.

According to 360 data, the average yield of financial products in city commercial banks was 4.19% in March, 3.93% in joint stock banks, 3.82% in agricultural businesses, 3.35% in state-owned banks, and 0.83 percentage points higher than that in state-owned banks.

In addition, the rate of return referred to here refers to the products of all income types, which guarantee that the average yield of the revenue products is 3.18%, the guaranteed floating income class is 3.31%, and the non guaranteed floating income class is 4.24%.

Yan Zi Jie, an analyst at bank rate network, pointed out that in the spring of 2015, the average rate of return on bank financing remained above 5%, and the standard of high yield was 6%. In a short year, the change of the bank financial market was already a matter of "4% things," and the average yield was 4%. The expected rate of return exceeded 5%, and the low yield became a true portrayal of the spring of 2016.

Although financial products are dismal, baby products

It has fallen to below 3%, and the risk of P2P products with higher returns has increased. So more and more investors are returning to bank financing.

According to the bank's database, Bank of Jinzhou, Nanjing bank, Huarun Bank of Zhuhai and Jiangyin agricultural commercial bank, which sell four financial products yesterday, still have the expected yield of over 5%, but

As scarce resources, we can't buy it without buying it.

The 5 products of the 7 products are regional restrictions or other more restrictive conditions. The two banks, which are not limited, belong to the regional banks with less business outlets. This shows that the high yield products have become "special offerings" for a small number of regional investors.

In view of the downward trend in the profitability of financial products in the future, Yan Zi Jie believes that as far as investors with low liquidity requirements are concerned, they should try to choose financial products with a longer investment term to lock in the investment income and reduce the risk of reinvestment.

Insiders pointed out that in fact, in addition to bank financial products, the public still has many investment products to choose from.

Xiao Yang, a customer manager of sunflower branch of a branch of China Merchants Bank, has hardly recommended the bank's traditional financial products to its clients this month, but instead focuses on the capital preservation funds and bond funds.

Xiao Yang said: "recently, the earnings of financial products have dropped sharply, and there has been no sign of recovery. Customers are buying more debt bases."

She recently recommended to the customer a southern fund's debt base, the most recent monthly yield of 8.26%, and hold a month later, at any time can be redemption, there is no cost, to meet the dual requirements of yield and liquidity.

The reporter also found that the Internet giants such as ants, Tencent, Jingdong and other Internet giants have a large number of relatively low risk products with relatively low risk.

For example, Jingdong financial cooperation with insurance products, the annual yield is relatively high.

One insurance guarantee product, "Taishan insurance underwriting", is expected to yield up to 6.4% in one year, not only for insurance underwriting, but also for pfer in the two tier market.

There is also a universal insurance product of "mother's wealth management", with an annual yield of 6% and three years of regular financial management.