A Comprehensive Report On The Performance Of Global Luxury Brands

LVMH, the world's largest luxury goods group, announced its annual performance in 2015. Its revenue increased by 16% to 35 billion 700 million euros per annualized year. Its recurrent business profits increased by 16% to 6 billion 605 million euros annually.

LVMH's four quarter sales rose 5% to 10 billion 400 million euros beyond expectations. The downward trend in the reverse industry, due to strong performance in Europe, Japan and the United States, offset the weakness of the Chinese market.

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The group's star brand, LV occupies about half of the group's operating profit. LV's performance in the Asia Pacific region, including the Chinese market, has deteriorated and its turnover has declined significantly.

In the fourth quarter, though not open

Specific data, but stressed that LV is still weak in the Chinese market.

Earlier, the UK reported that in view of the deterioration of China's luxury market, 20% of China's LV stores will be closed before the middle of this year.

French fashion brand Christian Dior ranks as the club with annual sales of 2 billion dollars.

The strong performance of Christian Dior is in sharp contrast to the loss of luxury brands such as Burberry, Prada and LV. According to relevant earnings data, the main income of these luxury brands comes from consumers in China and China, but the growth of revenue is slowing down. In recent years, the growth of Christian Dior is far ahead of these luxury brands.

According to Christian Dior's 2015 earnings report, the total revenue of the company last year was 1 billion 870 million euros, or about US $2 billion 80 million, and the turnover grew by 17.1% over the same period, and the growth rate was 7% based on the average exchange rate.

Among them, the company's annual operating profit increased by 20.6% to 240 million euros, or about 266 million 300 thousand US dollars.

Hermes international in CEO

Under the leadership of the group, the group's revenue grew 18% in 2015, and it recorded 4 billion 840 million euros, especially in Japan. The turnover increased by 18%, which is quite different from that of Asia, which is only 5%.

Operating profit increased by 19% to 1 billion 540 million euros, exceeding analysts' expectations of 1 billion 520 million euros.

Group profit margin expanded to 31.8%.

However, due to international economic, geopolitical and monetary uncertainties, Hermes international expects 2016 turnover growth to be below the medium-term target of 8%.

Hermes is still the fastest growing company in the luxury industry, and now has about 325 shops around the world.

Luxury goods group of France opened in 2015. Sales of luxury goods group in 2015 increased 16% to 2 billion 210 million euros, while sales of sports and lifestyle division rose 15.5% euros.

The group's total annual sales amounted to 11 billion 580 million euros, up 15.4% compared with 2014, and operating profit fell 1% to 1 billion 640 million euros.

Group's brand Gucci organic sales revenue has accounted for 1/3 of the group's total sales, the fourth quarter revenue growth, up 4.8%.

Since 2015, Gucci has made progress both from visual creativity and branded goods, and has also been re loved by consumers after entering the market.

Gucci's latest marketing campaign has changed radically, and it is more focused on digital marketing.