The Success Of Clothing Stores: Display Materials And Color Matching

Why do some of the clothes shops are beautiful, but people don't want to be close?

Why are some shops that are very rich, but they stifle the desire of customers to choose?

Why are there some customers who have a wide range of clothing counters but are unable to keep guests?

In fact, many times, selling clothes is not only a question of style and color, but is it better to show clothes better and let customers accept your products.

In recent days, Hangzhou's Wulin Road is the best example.

As early as a month ago, several big names supporting the sales performance of Wulin Road began to go out of business and fully decorate.

Soon, the wind of decoration swept through every corner of the road.

A shopkeeper told reporters that this autumn dress, the fashion industry has picked up the natural wind. In order to highlight the theme and brand personality of the autumn and winter style, the shop style must be adjusted.

"Decoration shops are naturally designed to improve clothing sales.

"Mr. Luo told reporters," and abroad, shop decoration style, window design, merchandise display, etc., are a great learning.

We have done experiments. If we do all the work in this series, the sales of the same clothes can be increased by 15%-30%.. "Mr. Luo is a merchandiser trainer of a famous foreign company.

He said that with the increasingly fierce competition in the clothing industry, many clothing stores, markets and franchised stores in the province have begun to realize the influence of display on sales.

But many businesses do not know where to start.

Here, Mr. Luo teaches you some basic guidelines, which may make your clothing brand (shop) sell better.

First,

Commodity positioning is the basic course for every businessman.

But you should still check it yourself.

Luo said, positioning is an old problem of domestic brands.

For example, there is a famous menswear brand in China. The style of early years is suitable for men aged 30 or so. In recent years, with the growing age of customers, the style of the brand has grown.

Today's clothing positioning has become a man of about 40 years old.

He said that this is a very typical example of fuzzy positioning.

Different positioning, the way of showing goods will naturally be different.

For example, desktop display.

The mass brand that runs to earn profits should have a lot of clothing on the table, which will give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If the mid-range fashion brand, the number of clothes displayed on the desktop will be greatly reduced, and it can often display several sets of costumes. The tops, pants, and accessories can match the brand style. This can attract the fashionable consumer groups to look at the store; if you take the brand of the high-end line, and learn those international brands, there will always be only one (set) garment on the desktop. This suit will not only be displayed on the slope surface, but also mostly in the glass cabinet, and the customers will not be able to touch it easily. If it depends on

Two.

Especially in large clothing markets and stores, good passageways can definitely improve your sales.

Its principle is to make customers easy to enter and difficult to get out.

The reason why it is easy for customers to enter the shop is simple. Many bosses understand that the access is smooth.

But how to retain customers?

Mr. Luo said, first of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth.

A common way is to set up several "middle islands" in the shop, often using folding frames.

The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter.

Next is to set up a rest area, and to set up a sofa or something.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

Three.

The first is the choice of main colors for decoration.

Mr. Luo said that the most stupid way is to choose black, white and grey. This kind of main tonal will not take away the elegant appearance of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands.

The principle is to conform to the brand style and positioning.

And then the lights.

Mr. Luo said, for a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.

He went to a newly opened clothing market in Jiaxing and found that many businesses did not use lights.

He said that man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.

Four. Display of clothing

The last thing to say is how to dress.

Mr. Luo said that there are many tricks to tell us a few simple principles.

1. in order to make the whole harmony, whether it is positive display or side hanging, it should be left, right and right, which is in line with the habit of seeing things from left to right.

2. clothes and pants should be displayed together.

For example, clothing on the wall of the front display, many businesses like clothes, pants (skirts) under, think this is logical.

In fact, it is not.

The alternation of trousers can increase the beauty of clothing.

The owners may try, the left most from the top to the bottom for trousers, clothes and trousers; the middle is clothes, trousers and clothes; the right side is trousers, clothes and trousers.

Such a collocation is not only good-looking, but also reflects your grade.

3. the same wall, color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role.

The key is to use color grouping.

For example, red, white and blue classic collocation, you can put the three colors in a wall, and set them in a responsive manner. They are both nice and clean.

For example, the use of complementary colors, yellow and blue together, red and green together...

Such color matching can definitely attract the attention of the eyeball.

In order to make the color appear cleaner, it is possible to use some display techniques such as lining and crossover. The effect will be very good.

The combination of 4. points, lines and planes.

In fact, clothing display and other visual arts are interlinked.

Point refers to one piece of clothing; the line refers to all kinds of tools hanging clothes; the face refers to the entire wall (including the use of posters).