How Do Chain Stores Make More Money?

Site selection

The choice of shops and shopping areas is very important. When analyzing the business district and investigating the competition stores, the investors in the franchisees should thoroughly analyze whether their shops are negatively related to the proximity of the shops because of the same commodity content function, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are already many casual wear shops around the world, competition at the level of casual wear will be more intense. Then it can be misplaced, and the target will be better in women's underwear, home clothes or accessories stores.

Another example is: if the survey shows that the consumption ability of the local consumers is biased towards the second-line brand, the first-line brand lacks the power of consumption, then it can give priority to joining the second tier brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Two, brand positioning

There are many brands that brand stores can choose to join. For example, the close friend of Foshan, a modern company specializing in the design, production and marketing of women's underwear, has a full range of products including bra, underwear, thermal underwear, seamless Body underwear, household clothes, pajamas, swimsuits, sexy underwear, maternity dress and so on.

Since the listing, Foshan Pro boudoir costumes Limited has been implementing global positioning and advocating international strategy. At the same time, it has organized the design team to visit Europe in a timely manner. It has absorbed the top international design concepts and fashion elements in a timely manner, has been continuously injected into the R & D and production of products, and has established long-term cooperative relations with many famous international underwear brands. On the other hand, it constantly honed the internal strength of enterprises and promoted the management level to enhance the competitiveness of enterprises.

The brand is a good fashion lingerie franchise store project. Aiming at the terminal market, it develops a "consultant + experiential marketing" business strategy, and vigorously promotes the chain operation mode of "Pro maiden secret language original ecological health underwear experience Museum", and for the first time puts forward the concept of "5S" sales in China.

Today, the company has established a mature chain Monopoly brand system, including high-end and unified store image design, good logistics distribution channels, professional and comprehensive after-sale tracking service system.

At the same time, we should cooperate with the continuous promotion of brand promotion, build up the brand and ensure the best selling products of various franchised stores through the vigorous publicity of the media such as network, plane and outdoor.

At this point, the company has integrated a set of "profit" system that can be replicated by terminal stores, and the whole shop will export to ensure that the profits of dealers are guaranteed.

All members are welcome to visit our company for guidance, business negotiation and joint development.

Three.

Return

Investment profit analysis first considers that the capital invested is its own savings.

Since the savings are hard won, it takes a sense of adventure to take out their money and start a brand store.

If it is a sole proprietorship, all risks must be borne solely.

However, for a friend who aspire to be a successful entrepreneur, there is no sense of risk.

A sole proprietorship is a store owned by individuals. Shopkeepers can operate their businesses according to their own business ideas. They do not need to consider other partners' opinions and ideas, nor are they responsible for the dividends of other investors.

Therefore, the sole proprietorship shop, the work efficiency is higher, is advantageous to give full play to the owner's intelligence.

However, there are usually not enough funds to turn around as a sole proprietorship shop, but the investment is small, so it does not need to invest all of their savings at once.

Four, space and

Store design and display must be attractive.

The layout and marketing of lingerie shops, effective and reasonable shop layout can appropriately show the characteristics, texture and ideas of clothing, help consumers to feel the commodity information in an all-round way, increase the impression of products, and form potential profits.

According to the main and auxiliary passageways, it is the key to store marketing to set up a comprehensive and effective display of merchandise and keep the customers' stay in the store.

Large shops are usually circular or well shaped, while small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the conspicuous shelves on both sides of the main channel so that customers can easily see and touch them.

Clothing store combines the brand image and product characteristics, and design the appropriate lighting atmosphere. The importance of light for product display can be imagined.

For the display of underwear shop, the role of light is not only to simply illuminate objects, meet people's visual function needs, but also to create space, render atmosphere and pursue perfect visual image.

On the whole, the lighting in underwear store should make the clothing store full of personalized and artistic atmosphere, eliminate the visual angle of death through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

Five.

Attention should be given to reducing the risk of cargo loading, which will lead to a vicious cycle.

For clothing, the biggest fear is pressing goods.

Once a certain style of clothing is not sold, resulting in backlog of inventory, it will hinder the operation of cash flow, especially for small cost clothing stores, cash flow is more important.

Underwear products have distinct characteristics of four seasons. Winter products can also be sold in the summer. Hot sales are more suitable for all seasons, which greatly reduces the risk of inventory.

We also take a positive response to the problem of pressing goods. The market department provides effective promotions for stores to store inventory according to digestion, and has a free exchange policy so that funds can run smoothly and achieve better business benefits.