Gieves&Hawkes Creative Director Has Begun A New Wave Of Change.

Recently, the British luxury men's clothing brand Gieves&Hawkes, which belongs to the Hong Kong Enterprise Limited, has announced that its creative director, Simon Spurr, has left the office. The replacement of the creative director will be its internal design member, Mark Frost.

To our surprise, the creative director is the creative director of Kent&Curwen, another British men's clothing brand.

In October last year, the creative director announced that he would not leave the first show.

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And then became the creative director of Gieves&Hawkes.

And after no one year in office, he once again.

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It is reported that the new creative director, Mark Frost, has served in the brand for four years and is the next candidate to succeed him. On the 1 th of this month, he has formally assumed office.

Although the substitution did not make the brand in trouble.

But from this, we can see that the ice breaking tour of Hong Kong enterprises and brands still has a long way to go.

Released its earnings this year.

Hampered by the downturn in Hongkong's retail market and the gloomy market, it reorganized its internal brand portfolio and released a joint series with Beckham.

But it does not seem to be able to salvage anything.

Whether the future Gieves&Hawkes will bring better results because of the new creative director can only wait and see.

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GIEVES&HAWKES brand is not only a conservative and rigorous British gentleman style, but also a sense of integrity and perseverance.

Since eighteenth Century, Gieves & Hawkes has been highly praised by the British royal family.

To date, three British Royal emblem issued by Prince Elizabeth S, Prince Wang Fu and Prince Wells of Edinburgh have also gained the fine quality of the combination of GieveJason Basmajian and Alex Hua Tian S & Hawkes, and their status can not be ignored.

With its elegant style and exquisite handwork, Gieves & Hawkes has become the first choice for many popular fashion apparel brands.

Although Gieves&Hawkes was started by designing British Navy clothing, and even designed naval uniform for the Chinese Navy at the beginning of this century, as a member of Savile Row, today, of course, it is most famous for its production of Western-style clothes.

In terms of Western-style clothes, Gieves&Hawkes provides three kinds of services, including Bespoke Tailoring, Personal Tailoring and Ready to Wear.