The New Way Of Luxury Goods Begins To Play Tricks With Digitalization.

Perhaps five years ago, when the smartphone began to spread, it still followed the traditional form of publicity for the luxury industry. How can it not be imagined that digitalization is already in sight and will slowly erode the brand's so-called arrogance.

Can you imagine that one day, the big model Karlie Kloss's virtual image goes through your living room, wearing the latest series of Givenchy, showing you all the details of the skirt and the softness of the fabric, making you heartbeat and making a decision to buy it? But in the future, this dream will come true.

But what can we do in the face of interests?

Burberry may be the industry's leading trend adaptation capability among the big names.

In January this year, it released the men's wear and women's wear show through Apple TV. This is the first time the brand has landed and the response has been good.

Snapchat, as the new popular video software, is also affected by the

CK and other brands.

The latest convergence of fashion through screen is probably one of the most important ways to rely on the industry.

And this way, from the past official website, Facebook, twitter and the simplest Gif, let this way.

Finally, you can use this intuitive form to capture the details and beauty of the brand.

Recently, there are hot articles about VR and AR, but for

For example, step by step is more important.

Then, through the video software of brand interaction with consumers, what forms of innovation will be available to meet with you? It is unquestionable that young consumers who like fresh food are obviously more willing to buy than the brand imaginations.