How Will Children'S Shoes Emerge In The Context Of "Mass Entrepreneurship And Innovation"?

In 2016, under the environment of "mass entrepreneurship and innovation", we looked at the whole situation.

We will be impacted by various models and strategies, and we will hear all kinds of troubles. "Business is becoming more and more difficult to do, lack of technology, marketing, operation, promotion, and lack of a professional team".

Next, how should we go?

You and I are in the changing era of rapid development.

The state has fully liberalized the second child policy to cope with the next round of child boom. Children's shoes are always a sunrise industry. The wealth opportunities of children's shoes chain are beckoning to you! A large number of Internet Co, a large number of children.

The tools are reshaping the children's shoes chain industry. We are in the corner of the changing era. Is it an opportunity or a challenge? Robot AlphaGo beat the world champion Li Shishi, creating a new era of artificial intelligence.

Children's shoes

Breakthroughs, led by smart shoe technology.

Yue Ke Lian, family smart shoes, benefit children and family members to look forward to the new life of family intelligence.

On the eve of the storm, careful study of existing business models is not yet mature, and the cost of operation is high.

At the same time, the popularity of smart phones, "thumb shopping" has become a new way of life.

Re examining the industry and finding the foothold

According to incomplete statistics, at present, about 70% of the domestic children's shoes market is no brand competition, the 20% is imported brand children's shoes, the domestic brand is only 10%, and the domestic children's shoes market competitiveness is weak.

It is understood that there are more than 200 brands of children's shoes in the country, of which only more than 70 are quite famous.

Industry development intensive degree, regionalization characteristics are obvious, at present, domestic children's shoes retailers lack capital and talent strength, there is no long-term plan, there is no system operation experience for brand marketing and service marketing, most of them are in the stage of seeking survival.

So far, no product in the Chinese market has surpassed the international brand of children's shoes in terms of quality, style, service and management.

Secondly, customers are generally dissatisfied with the current retailers, eager for professional and guidance services, especially young parents of new generation. They are very unhappy with the old, old-fashioned, backward children's shoes products and their retail system.

Under such a market environment, the consumer appeal of "China's good children's shoes" is ready to come out.

"Quality and taste" constitute an important element of the product.

Because children's shoes are essential necessities in children's lives, they are closely related to the growth of children. Their quality and safety directly affect children's healthy growth, as well as the happiness of thousands of families and the harmony of the whole society.

To this end, the AQSIQ and the national standardization management committee formulated and issued the mandatory standard GB30585-2014 "children's shoes safety technical specification" and will be formally implemented in January 1, 2016.

Are we ready for this standard?

In 2016, when the economy still has a big downward pressure, consumption upgrading will become a bright spot to drive the sustained and stable growth of the domestic economy.

Looking at the whole consumption environment, the footwear industry closely related to life is not pregnant with great market opportunities and investment opportunities.

A good brand must be born at this point. We need to provide a pair of shoes that are "good to do, look good and wear well".

How will children's shoes chain emerge in the future?

We have given the judgement and practice in the future. The operation mode of "combining the Internet with the traditional footwear industry" provides a comprehensive solution to shoe area and shoe store solutions for every partner.

Through the online and offline output of "Lok Ka union health children shoes collection" related flagship stores, specialty stores and exclusive stores, a one-stop shopping platform for children's shoes and their matching products is built.

Fully meet the 0-12 year old children's growth needs, all categories, one-stop professional children's shoes shopping platform.

Centralization, direct supply from headquarters, 100% guarantee profit margin, reasonable gross profit.

Real Internet, online and offline share the same price, shopping carnival every day!

Comprehensive coverage of sales channels and networks, e-commerce, micro business.

We should grasp the development trend of "new economy and new format" and implement the operation concept of "online and offline sharing the same price".

The "parent child amusement park" in the store increases the sense of store experience and customer retention rate, and truly brings the advantage of the store.

Full "heart", footwear professional brand operation

We have a vision, "to become a leading child shoe company in China."

Emphasis on R & D and intellectual property rights.

Always insist on creating greater value for all stakeholders, and always adhere to all customer oriented service orientation.

"To provide a healthier and more comfortable growth environment for both feet".

We have always been adhering to the product concept.

"Quality based on function, technology creation process" will always be the value choice of our brand management.