Analysis Of 150 Famous Department Stores Opening And Closing Stores

With the continuous development of the Internet, more and more people like to shop online. As a result, many brand stores are facing a crisis. According to the trend of 150 well-known department stores, the following analysis is made.

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Chain operations association data show that since 2010, the physical store inflection point appears, retail enterprises have entered the sales decline and profit declines.

From 2010 to 2014, the growth rate of chain 100 sales continued to decline, with annual sales growth of 21%, 12%, 10.8%, 9.9% and 5.1% respectively.

In 2014, the number of top 100 enterprises increased by 4.2%, of which 23 were more than the number of new shops, and the number of shops in 7 enterprises was unchanged from last year.

In 2014, the number of workers in the top 100 enterprises decreased by 0.3% compared with the previous year, and the number of enterprises that had reduced employment has exceeded the number of enterprises increasing employment.

In 2014, sales of 47 enterprises operating mainly in department stores increased by 2.7%, and sales were lowest in all formats.

In 2014, there was a negative growth in sales of 30 top 100 enterprises and 23 stores.

But at the same time, there were 31 Enterprises in the top 100 enterprises and 26 stores grew by two figures.

In 2002, the number of chain top 100 sales reached 246 billion 500 million yuan, reached 20964 billion yuan in 2014, increased 8.5 times in twelve years, 16986 stores in 2002, 107366 in 2014 and 6.3 times in twelve years.

Among them, according to the data released by China Chain Store Association, the average sales growth of the 40 main chain stores is 13.74% and 38.21% respectively in 2013.

With the rapid development of department stores and the diversion of passenger flow, the competition of original department stores has intensified, and the number of failed shops has increased significantly.

In 2014, the overall growth rate of department stores slowed down, and the total sales volume increased for the first time in a single digit.

The China Department Store Association's industry information center "2014 China department store industry member enterprise operating statistics report" thinks that China's department store format has entered the "post department store era" in 2014.

The report shows that according to the statistical data reported by 207 member enterprises in 2014, the overall growth level of total merchandise sales in 2014 was 6.45%, referring to the 20% of 2010 and 2011 and 10% of 2012 and 2013, the growth rate of last year dropped to a single digit for the first time, which was lower than the national GDP growth rate (7.4%) by nearly 1 percentage points, lower than that of the annual total retail sales of social consumer goods (11.5%) over 5 percentage points.

According to the data analysis of 207 members, the growth of business sales is at 42.03%, and the reduction is 57.97%, compared with the ratio of seven to three in 2013 and 2012.

The number of enterprises increasing by more than 20% decreased by 54.17%; the number of enterprises increasing by 10%-20% decreased by 57.39%.

On the whole, market sales are not very prosperous compared with 2013.

In 2015, department store industry was further explored.

First, 150 stores chain stores 2013-2015 years shop statistics

TIPS: as the Department Store contracts are often delayed for 2-4 years after the signing of the department stores, the new department stores in 2014 did not shrink and increase to a record high level. However, the department stores abandoned the department store projects under construction, which has increased since 2013.

Famous enterprises such as Wangfujing, Bailian, Jin Ying, Yintai, and friends have been pformed into the shopping center and Ole, while Huadian, Wenfeng and Maoming industries mainly focus on the complex department store.

According to the types of new department stores, the shopping center and the proportion of department stores with 60 thousand square meters or even more than 100 thousand square meters become more and more popular, and became the main body for the first time in 2015.

In addition, as luxury goods sales abroad, high-end location department stores are decreasing year by year. In 2015, the proportion of new high-end department stores accounted for only 3%.

From the overall trend, in recent years, the most concentrated city in department stores is a highly competitive second tier city in Shenyang, Tianjin, Beijing, Guangzhou and Shanghai. Changzhou, Zhanjiang, Tonglu, Haiyan and other department stores have seen a new entry into the saturated department stores.

According to statistics, in 2015, 150 chain store enterprises added 135 stores, excluding 4 old department stores, 4 2 phase expansion projects and 5 new suburbs, and added 122 new shopping malls and department stores.

The total number of department stores added to 20 non chain enterprises is still at 150, which is roughly close to the 2008 quotations, and the situation is not bad.

But after deducting the number of stores, the net increment of new department stores is the lowest in nearly ten years.

But the characteristics of the new hundred stores are quite different from those before 2010.

As for the department stores in 2014 and 2015, the four newly opened department stores in the four tier cities were 15 and 10 respectively, accounting for only 8.1% or 7.4%, accounting for a decrease year by year.

The newly opened department stores under three lines are 102 and 69, accounting for 55% and 61% respectively.

It can be seen that the channel of department stores is sinking day by day.

In the past two years, department stores in northwest, northeast, North China, central China and Shandong, Liaoning, Hubei, Jiangsu, Zhejiang, Anhui, Guangdong, Fujian and other provinces have increased significantly.

The Department Store closure in 2016 is still continuing, but in the positive sense, the decrease in department stores is a gradual opportunity to release business to the quality department stores that have survived the popular business circle.

Moreover, many department stores such as Parkson and other customers are actively innovating for change.

Moreover, as far as the overall situation of the industry is concerned, so far, the efficiency of our department stores is still larger than that of shopping centers.

In the past 3 years, the ten largest groups of newly opened department stores have seen that the development of the whole country and the enterprises with regional centralized development account for half of the total.

In terms of the 150 groups, the proportion of princes and enterprises with regional concentrated development is as high as 95%.

Two, the three shutdown of China's department stores.

After careful observation, it is easy to find that the history of the development of Chinese department stores can be roughly divided into three stages: before and after 1840, the first batch of foreign capital companies (small grocery stores) in Shanghai, Hongkong, Guangzhou, Tianjin and other coastal cities appeared, and the most famous ones, such as Shanghai's concession, Nanjing East Road, the fourth largest company (the Taixing company of British business, the predecessor, the company, the company, the welfare company, and so on) were all self-employed, and all the stores were in the range of hundreds to 6 thousand square meters.

In 1900, the first large department store in China, the Russian owned Harbin Qiu Lin company, was born.

In 1911, Guangdong overseas Chinese industrialists of Xiangshan (Zhongshan today) started to build the first batch of Chinese large scale European style global department stores in Hongkong, Guangzhou, Shanghai, Tianjin, Chongqing, Wuhan and other places.

And in the 20s and 30s of the last century, the new four main companies in Nanjing Road, Shanghai, competed to go to Europe and the United States to purchase their own global boutique. The display of windows was brilliant, and the colorful neon lights made the night Shanghai have the reputation of "Oriental Paris".

From 1929 to 1933, China was hit for the first time by the world economic crisis and war.

Shut down business, more than 70 department stores shut down one after another.

Subsequently, the influx of American goods, department stores in Shanghai, Hongkong and other places gradually recovered.

In 1950, more than 100 department stores in mainland China were put into public private partnership (48 state department stores, plus 87 stores), and the state department stores under the planned economic system further increased the proportion of proprietary businesses.

All over the country began to invest in the construction of state-run department stores and supply and marketing cooperatives, and the Wangfujing department store in Beijing became the first floor of new China.

By 1986, there were 1.7 stores in the whole country, but the scale of single stores was very small, and only 20 of the annual turnover was over 50 million.

After the reform and opening up, Wuhan shopping malls, Shanghai Hualian and Zhengzhou Asia have driven the expansion trend of department stores.

From 1991 to 1995, the state owned department stores, which were all embracing, relied on their own home appliances business to peak.

In 1992, there were 98 large department stores with annual sales volume of more than 120 million yuan, and by 1997, this number rose to 1000.

TIPS:1992, the seven largest department store in China, the annual turnover of Shanghai 100th goods, Shanghai Hualian Commercial Building, Beijing Xidan shopping mall, Beijing department store, Tianjin Lida, Shenyang Zhongxing and Guangzhou SOUTHERN BUILDING (closed in 2004) reached 1 billion 350 million, 1 billion 35 million, 865 million, 777 million, 760 million, 687 million and 686 million yuan respectively (household appliances accounted for a higher proportion). The net profits were as high as 73 million 220 thousand yuan, 61 million 330 thousand yuan, 61 million 330 thousand yuan, 61 million 330 thousand yuan, Yuan Yuan, Yuan Yuan and Yuan Yuan.

When the old Shanghai 100th goods had a high flat area efficiency, it is difficult for the mainland to have the right one.

But today, the rental and labor costs of department stores are several times higher than those of that year.

And since the opening up of China's retail trade in 1992, the policy of foreign investment in retailing has evolved several times, and the degree of opening up to the retail industry has gradually increased.

With China's accession to the WTO, after a short period of pition, the retail industry opened to foreign investment enterprises in 2004.

Foreign investment retail enterprises from single store to chain store, from retail to wholesale, from coast to inland, plus Japanese department department stores, department stores in Europe and America, home appliance chains have been roiling the market share of traditional state department stores, resulting in a time when supermarkets and home appliance stores did not have a two view, while the traditional department stores' food, daily necessities and household appliances business had shrunk dramatically.

Thus, in the 1996-2000 years, the department stores in China experienced second business closures, and a large number of state department store enterprises mainly focused on home appliances and food business were shut down and pformed. Asian Asia thousand villages nationwide expanded too fast, and Shanghai one hundred opened shop in 8 places such as Chongqing, Hefei, Wuxi, Jiangyin and Wuhan.

Shanghai Hualian also opened 3 stores in Jiangyin, Wuxi and Jiangxi, and the result was a failure.

In the first batch of foreign-funded department stores, there were also many losers who were not convinced, but failed to win. Such as Hongkong's Rui Xing Concord first Shi Yongan, Taiwan big leaf, French old Buddha and Paris spring, Singapore Milo, Korea new world and so on.

Since 1996, the traditional department stores and supply and marketing clubs in the department store industry in mainland China have begun to pform into the Department Store Department mode.

From 2001 to 2010, it could be regarded as gold in China's department stores for ten years. The Taiwan Pacific, Japan's Yisheng, Malaysia, new world scenery, which focus on fashion costumes, are also endless. Wangfujing, Yintai, Jin Ying and other local enterprises are also colorful. Modern department stores rapidly infiltrate into three or four line cities, Shandong Ginza, Chongqing new century, Henan Denis, northeast big business and prosperity, Northwest China Golden Flower, Xinjiang friendship, Inner Mongolia Victoria, South of Jiangsu China, North Jiangsu Wenfeng and so on.

During the period, the country added about 130 to 160 department stores a year, and the department stores that were shut down by the survival of the fittest each year remained at the normal level of 10 to 20.

By the end of 2015, there were nearly 200 chain stores in the whole country (but some of them had been delisted, such as Renhe Spring, China spring, overseas Chinese, Shang Tai, Fahrenheit, Jin Le Hui, Zhong Du, Gujing department store), etc., with chain stores reaching 2000 stores, accounting for 7 of the total department stores and 8 of the total sales.

TIPS: the total number of stores in the national department store is nearly three thousand, including the GMS department store such as Hua Tang Yong Wang and some large Ginza Shopping Plaza (except for the small Ginza shopping mall with only the supermarket without clothes), and the discount department stores such as the clothes home, but it does not contain the small special department stores such as HI department stores, and the number of "department stores" of Sanford and Martha.

At the same time, since 1996, China has gradually lost its traditional Chinese department store since the beginning of 2012. Since 2012, it has been greatly increased by shopping centers (time consumption is diverted), department stores are increasing too fast (intensified competition in the same trade and narrowing of the business circle), the popularity of Internet business (mass consumption diversion), overseas tourism shopping and the rise of duty-free shops and cross-border electricity providers (middle and high-end consumption diversion), and the restriction of three public consumption (middle and high-end consumption restriction).

The growth rate is also decreasing obviously, and the profit growth is decreasing.

According to relevant statistics, in 2011, 2012, 2013, 2014 and 2015, 150 chain stores in the country closed 10, 15, 22, 40, 100 department stores respectively, and 2011 and 2012 department stores were less than those of the new stores. However, the number of shops that opened up in 2013 has reached the ratio of the number of stores that have been sold to the stores, respectively.

TIPS: as far as proprietary business is concerned, although Hongkong and Japan's department stores in Europe and the United States perform pretty well, they are rather difficult in most parts of our country.

At present, the successful cases of our department stores are mainly concentrated in the three or four line cities that are closed to the market, such as the fat east, the prestige building and so on. However, the mainland's second tier cities with pparent information and multi-dimensional channels are hard to achieve good results. In the early years, foreign department stores such as Shanghai's first eight hundred partners, Beijing Lotte and Hangzhou Shang Tai had all tried very difficult proprietary business, but eventually they had no choice but to end the goods.

However, although the department store's own business is well known, it lacks professional talents and system supervision and protection, but the market still needs to actively innovate. Beijing giants such as Lord of Buddha, Shanghai, Jin Ying, Yat Tai, Parkson, Wangfujing, Bailian and Hongkong new world have all strengthened their attempts to operate themselves in recent years.