H&M2016'S First Quarter Sales Are Gratifying And Will Continue To Create The Chinese Market.

According to the latest data, in the first quarter of 2016, the sales of clothing under the H&M brand increased, and in the next step, H&M will further layout the Chinese market in the next step.

International fashion retailers

Hennes & Mauritz announced the first quarter financial results for the 2016 fiscal year.

From December 1, 2015 to February 29, 2016, according to local currency, group tax sales increased by 9% compared with the same period last year, and H&M group's total number of shops increased to 3970.

In March, H&M went further into the Chinese market and opened the first store in Qinghai, Xining textile department store. At this point, the footprint of H&M has spread across all provinces except Tibet.

In March 26th, H&M even opened the first flagship store in Guangzhou's new landmark world ring to show its full confidence in the Southern China market.

Magnus Olsson, general manager of H&M Greater China, said: "in 2016, China will continue to be one of the key markets for rapid growth of H&M sales. We will continue to focus on a second tier city and continue to tap the consumption potential of the three or four line cities to bring fashion surprises to consumers across the vast expanse of land."

Celebrities are celebrating the opening of the flagship store in Guangzhou.

In March 26th, the first flagship store in H&M, Guangzhou, opened on the eve of the new landmark day. The flower party Spring Festival party held in the shop on the eve of the opening ceremony attracted all the fashionable people in the city.

The party was first set up by DJ on the night and exploded the atmosphere with a strong beat.

Julian Cheung, the famous film star and singer, also appeared in H&M's latest Modern Essential Selected by David Beckham series, and then set off an all night high tide.

More Arts Band from Europe brings a wonderful performance to celebrate H&M.

The flagship store opened on the following day.

A series of creative interactive links such as interesting double exposure area, special graffiti handbag specially made by fashion artists, and a secret tattoo experience full of surprises, so that guests can fully experience H&M's unique spirit of fashion.

World clothing recycling week to awaken the spirit of global environmental protection

H&M has joined the famous rap singer M.I.A. for H&M's latest global environmental initiatives, the World Recycle Week of the world, to launch a new music video and announce the latest goal of its global garment recycling program.

Between April 18th and April 24th, H&M plans to recover 1000 tons of idle clothing from customers around the world through over more than 3600 stores worldwide.

The move is an important part of H&M's new product for the realization of closed-loop fashion mode and the extraction of textile fibers from waste clothing.

In addition, H&M has been sticking to the sustainable fashion concept. Its goal is to use cotton from more sustainable sources as of 2020.

2016 H&M environmental conscious action limited series exhibition opens in Beijing

From April 6th to April 10th, H&M held a 5 day H&M environmental conscious action limited series exhibition in Taigu Nan court in Sanlitun, Beijing, and used it as a 2016 H&M world old clothes recycling week to start preheating.

This exhibition not only shows the environmental protection concept of the 2016 H&M environmental conscious action limit series and H&M, but also sets up giant clothing recycling bins at the event site, accepting donations from idle clothes, so that everyone can participate in this environmental protection action.

On the day of the opening ceremony, many fashion experts came to help environmental protection action.

2016 the H&M environmental conscious action limited series, inspired by the collection of Le Louvre Museum in Paris, has created a fashion series with a sense of the times and artistic beauty, which embodies the spirit of fashion, enterprising spirit, environmental awareness and real uniqueness.

The series has been in designated stores and online since April 7th.

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