The Decline Of China'S Foreign Trade Will Gradually Narrow Down.

In early March, the General Administration of Customs released data showing that China's exports in February 2016

About $15 billion 658 million, down 27.76% from the same period last year, down 35.11%.

Among them, textile yarn, fabrics and products exported 6 billion 83 million US dollars, a year-on-year decrease of 27.56%, a decrease of 35.63% in the ring ratio, and an export of clothing and accessories 9 billion 575 million US dollars, a decrease of 27.89% over the same period last year, and a decrease of 34.78% in the ring.

Textiles, clothing,

Exports of labor-intensive products increased significantly.

Although there is a forecast that China's foreign trade will gradually narrow down after March, it is expected that it will return to stability. However, foreign trade difficulties are not short-term.

In this regard, professionals from all over the country are invited to conduct research on textile and garment export enterprises in some parts of the country, so as to make a reference for judging the export situation of textile and clothing in 2016.

Henan: Cotton problem weakens international competitiveness of cotton spinning

In early March, we learned from the Henan Textile Association: in 2015, the export volume of the textile industry in Henan was 1 billion 842 million US dollars, down 24.99% from the same period last year, 20.21 percentage points lower than the national growth rate.

Among them, textile exports amounted to 947 million US dollars, down 11.26% compared with the same period last year, and clothing exports were 896 million US dollars, down 35.54% from the same period last year.

According to Yuan Jianlong, executive director of Henan Textile Association, the price of cotton in China is much higher than that in the international market. Cotton imports are subject to quota restrictions, which is the primary reason leading to the weakening of the international competitiveness of China's cotton textile enterprises and the negative growth of Henan's textile and clothing exports.

Secondly, the characteristics of Henan's textile industry are "big before, small, weak in the middle", that is, the ratio of primary products to cotton textile products is large, the proportion of clothing terminal products is small, the printing and dyeing links in the industrial chain are weak, the industrial structure is unreasonable, and the overall product quality is not high.

Xinxiang egret chemical fiber group, as a large exporter of Xinxiang, was affected by changes in international economic environment and low-end market expansion. In 2015, foreign exchange earning declined, but it is still in the leading position in the same industry.

In 2016, the company will shift from "traders" to "traders", insist on "going out", take the initiative to find business opportunities and customers, actively integrate into the "one belt and one way" national strategy, and strengthen the development of new markets, especially in the Southeast Asian market and the Eastern European market such as Russia and Belarus, pay close attention to the textile market in Africa, guide consumption, expand the awareness of viscose rayon products, and promote the increase of the total market consumption.

Nanyang Magnolia mainly produces and sells series of kitchen products such as napkins and tablecloths, which accounts for 95% of its products. The company has stepped into international operations.

In 2015, the company was affected by the international economic situation and the spread of cotton prices at home and abroad, and exports declined.

In 2016, the company seized the opportunity to be designated as a supplier by IKEA, Sweden, to speed up product structure adjustment, add new products such as cushions and bedding products, and have received IKEA's large orders. The export situation is expected to improve this year.

Hunan: imperfect industrial chain leads to cost increase

Recently, a group of data from Changsha customs showed that in 2015, the export orders of multi class labor-intensive products in Hunan decreased by 10% to 30% in different degrees, and 16 billion 720 million yuan in traditional labor intensive products such as textiles and garments, a sharp decrease of 28.9%.

"The decline in the export of traditional labor intensive products is mainly restricted by factors such as rising labor costs."

Xu LAN, director of Changsha customs comprehensive statistics department, said.

Several textile exporting enterprises in Hunan believe that the reasons for the downward trend of textile exports in Hunan are mainly due to the poor external economic situation and the imperfect industrial chain in the province.

P & T Clothing Co., Ltd. is currently the largest export enterprise of western style clothing in Hunan. After the outbreak of the international financial crisis in 2008, the clothing export situation of the company has changed significantly.

The first is the change of clothing materials. The foreign customers demand that the top grade wool fabrics should be reduced to the slightly lower grade fabrics such as blended fabrics and chemical fibers. This situation reached the peak in 2010, and nearly half of the export orders were made of chemical fiber fabrics. Secondly, the customers were cautious in placing orders, and small bills and miscellaneous sheets accounted for the majority.

"Small batch of orders for the operation of the enterprise pressure is very large, a suit from beginning to end, there are more than 300 processes, each style must pass through the board, flower color stripes, tailoring and other processes.

Every time a new model is launched, the worker needs 5 days of adjustment, and the production efficiency can only reach 1/3 of normal condition. Multi style and small batch will also lead to more complicated procurement of raw materials.

The company's relevant person in charge said.

Besides, tight delivery time is also a major feature of export orders.

Export companies said that before the spring, they would receive orders for the winter. In the autumn, customers' orders had been in the summer of the following year.

Now, customers will temporarily adjust the sales situation according to the market conditions, and the phenomenon of changing orders and withdrawal will increase significantly.

These changes, coupled with the superposition of raw material costs, pportation costs, labor costs and exchange rate risks, are constantly compressing the profits of enterprises.

Incomplete industrial chain is another obstacle restricting Hunan's textile exports. Clothing enterprises can purchase locally from Hunan, with very limited fabric, and a large quantity of fabrics and accessories should be purchased from coastal areas such as Guangdong.

Developed countries such as Europe and the United States require China's export enterprises to implement corporate social responsibility and evaluation system, so that the labor cost of enterprises increases by 50%.

"The situation of Hunan's foreign trade development in 2016 is hard to say, or will be more complicated."

Xu LAN analysis said that Hunan province will implement the "Five Year Plan of action for building a strong province in Hunan", docking the "one belt and one road", the Yangtze River economic belt construction, and promoting the rise of the central region and other national strategies, and Hunan textile industry "go out" its own problems have not been fundamentally improved.

How to seize opportunities and meet challenges? Many enterprises believe that clothing, as a fashion industry, relies mainly on design and style of equal differentiation to attract customers. In recent years, the cost of raw materials and labor has increased dramatically, and the pressure of rising costs should be eased through innovation in clothing design.

At the same time, we should increase investment in brand cultivation and enhance the popularity of Chinese brands.

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Jiangsu: "small front end big platform" has attracted wide attention.

In 2015, Jiangsu's textile and apparel exports amounted to 46 billion 96 million US dollars, down 3.75% from the same period last year.

Among them, textile exports amounted to 22 billion 49 million US dollars, down 0.92% compared with the same period last year, and clothing exports were 24 billion 47 million US dollars, down 6.21% compared with the same period last year.

In the case of a general decline in exports, Jiangsu Su Mei Textile Co., Ltd. in 2015 has achieved a 22.5% increase in export growth over the same period, and its strategic mode has been affirmed inside and outside the industry. "Small front end and large platform" has attracted wide attention.

In Su Mei textile company, the small front end refers to a product that specializes in one customer, or even specializes in one customer. It is dedicated to improving efficiency, and is conducive to making the mainstream customers bigger and stronger, consistent with the mainstream customer strategy of the company.

Small front mode has the above advantages, but lacks strength.

How can it be powerful? With weapons and resources, support for the construction of large platforms is necessary.

Therefore, large platforms are used to support small front-end.

How to build small front-end and large platform? Su Mei DA has formulated assessment and incentive plan, trained a batch of backbone, adhere to the big client strategy and direct customer strategy.

Su Mei light textile company has a well-defined salary and shareholding system.

In recent years, Su met in Burma, set up offices in Kampuchea, design centers in the United Kingdom, the United States project is also advancing.

"In the trading company, the industry of Su Mei Da is strong. Compared with the companies with strong industry, Su Da Da's trade is also strong."

This is a widely accepted view of Su Da Da.

In today's situation, there is no doubt that it has great advantages.

Zhejiang: Turning "pain spot" into a new "economic growth point"

Zhejiang Commerce Department released foreign trade data show that in January this year, the total import and export value of Zhejiang fell 5.7%.

Among them, exports were 147 billion 960 million yuan, down 4.3% from the same period last year, and imports of 5 billion 110 million yuan 33 billion 30 million, down 11.3% from the same period last year. The import and export data fell more than expected. The export situation is grim, but the overall performance is better than the national average.

It is reported that in January this year, the export of traditional labor-intensive products such as machinery, light industry, textile and clothing in Zhejiang declined.

The 7 categories of labor-intensive products totaled 9 billion 190 million US dollars in exports, down 7.2% from the same period last year.

In 2015, exports of textiles, clothing and footwear were 225 billion 460 million yuan, 200 billion 800 million yuan and 58 billion 130 million yuan respectively, representing a decrease of 2.6%, 1.8% and 0.6% respectively.

At the Shenzhen international home textile exhibition held in March 2016, I learned that a large number of enterprises in Zhejiang's home textile exhibitors decreased their orders, and the customers' orders showed a trend of small batch and multiple varieties. In the past, imitation of the style of production and supply, homogeneity of the same products, and finally, price competition was the "pain spot" of the market.

Exhibitors of the "flower full" curtains in Zhejiang said: "the products developed this year aim at different uses, allowing the curtain products to have richer grades and user experience.

During the exhibition, New Zealand, Singapore, Thailand and other foreign orders, the performance growth is obvious.

In terms of textile, curtains, and soft fitting industries, there are many problems, such as structural overcapacity, imitation popularity, lack of product and marketing innovation, high similarity, lack of individuality, potential consumer demand has not been fully explored, and consumption desire has not been fully released.

The exhibition companies are aiming at these main problems and contradictions, "pain points", reform and innovation, and "pain point" as the new "growth point" of the industry economy.