Two Big Selling Points Advertised By Cloth Shoes: "Health Care" And "Comfort"

With the popularity of retro culture in ancient China,

The sales volume of the market has also increased year by year, and the major shoe factories are working hard to devour this cheese.

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Background, there are three types of shoe brands in the market: international brands, domestic brands and extended brands.

The international brand is restricted by the purchasing power factor of customers, and is still in the stage of "cake making" in collaborative competition.

Strength and image strength are equally important, focusing on cultivating the loyalty of the wealthy.

The famous brand stores that occupy the first-class cities in China; domestic brands refer to domestic professional shoe manufacturers.

They are mainly trade, OEM, and domestic trade. Now the domestic market is also valued by them, so a lot of cloth shoe manufacturers also have a good performance in the domestic market; the extension brand is a series of cloth shoes products which are separated from the famous brands of traditional leather shoes, sports shoes and clothing industry.

At present, there are not many brands of cloth shoes in China's domestic market, many of them are medium-term forerunners coming from behind.

The big brands in the market basically display the image sale in the form of shopping mall counters. The domestic two or three line brand is in the store store, and is sold in the form of franchised monopoly.

Basically, the market for cloth shoes has just started.

The location of products is high and low end. The positioning of large brands is accurate, brand name and cultural advantages. Domestic brand shoes have price advantages compared with foreign brands.

"Health care" and "comfort" have always been the two selling points advertised by cloth shoes.

Cloth shoes are made of cotton, velvet, woollen, polyester cloth, denim, imitation leather, canvas and other materials. The sole is made of natural plant materials such as rubber bottom and linen. It not only changes the shortcomings of traditional cloth shoes, but also keeps soft, comfortable and lightweight.

Moreover, we should pay attention to the variety of cloth, color and style, covering all the products of cloth shoes.

The elegance, simplicity and elegance show the beauty of the public.

The study of cloth shoes as art, creation and enjoyment attracts thousands of Chinese consumers.

According to statistics, the sales volume of domestic fashion shoes has increased by 68% per year, and the export volume has increased by 200%. It is estimated that the sales volume of cloth shoes will reach 500 billion in the next 5 years.

Because of fashion and low price, cloth shoes are more suitable for mass consumption, and their market potential is huge.

With the traditional Chinese culture, the left shoe has been introduced into the international popular discount business mode. It not only pays attention to fashion and popularity, but also inherits the spread of traditional culture, and also implements a low price strategy on the price, which is close to the people, so that consumers of different ages, different consuming abilities and different needs can find their right shoes.

This is also the reason why the left shoe is selling hard and popular with the public.

Win the high quality and perfect the details.

On the product design, designers from Switzerland, Italy, Hongkong, France and other places are employed to capture fashion information and introduce the world trend.

With its superior fabric quality, excellent production, romantic coloring, bold and rebellious design, the brand maintains an incomparable charm.

It plays a leading role in China's cloth shoes market.