OEM Annual Production Of 4 Million Woollen Clothing Business Platform Will Look For Partners

One is a foundry for famous foreign brands.

In recent years, we have picked up the brand created in the early years and focused on products.

Enter the domestic high-end

Industry.

Dongguan City Sheng Qi Road Fashion Co., Ltd. in Changping Town, the foundry works 4 million woolen garments annually, and the brand new product that has been injected into the country has a total of 200 franchised stores. Not only that, it also makes the O2O store, the online and offline layout, and promotes the company's products.

The company hopes to show its company image and attract more customers through Gabon.

The foundry works 4 million woolen garments annually.

"The clothes here are really beautiful."

At the headquarters of St. flag road company in Changping Town, the latest fashion of the season is being displayed in the exhibition hall of its brand, silk card.

Entering the exhibition hall, the fine costumes attracted the eyes of the accompanying reporters.

Founded in the mid 80s of last century, Sheng Qi road can be said to be a microcosm of Dongguan's economic development.

From the initial dozens of staff clothing processing workshop, for processing trade OEM production.

Till now, it has the common development of OEM and its own brand.

Chen Minyi, general manager of the company, told reporters that since its inception, Sheng Qi road has been making OEM products for European brands.

Last year, we helped foreign brands produce more than 4 million woollen garments.

"The money from the foundry is really good. It can be paid for orders, production and receivables, and the brands of Saint flag road are all international brands, with great strength, and there is no need to worry about not getting the money."

Chen Minyi said.

But the objective profits brought by OEM can not prevent Chen Minyi's determination to create his own brand.

"For a long time, I have a clear idea: to make my own brand.

Because brand is the root of enterprise survival. "

When interviewed by Chen Minyi, his clothes were the products of his own brand.

Private brand annual sales amounted to 100 million yuan

Like many enterprises in Dongguan, the road of its own brand is also very difficult.

In the late 90s of last century, Sheng Qi road registered "holy flag" and "silk Buddha card".

But for various reasons, it has been selling in wholesale market, and the situation is not very good, so there is no great effort to push it.

The focus of the company's business is still on the foundry.

After the financial crisis in 2008, the company's foundry business began to be affected, so that Chen Minyi began to pay more attention to the domestic market, and began to enhance the image of "Saint flag" and "silk Buddha card" and other brands.

Sheng Qi road has set up an efficient marketing team to open stores in the whole country through various business models such as direct chain operation, franchising and cooperative operation.

Chen Minyi told reporters that due to the persistent efforts in recent years, at present, the results are good.

At present, there are more than 200 stores in Beijing, Shanghai, Guangzhou and other cities, with sales of about 100 million yuan last year.

Speaking of the secret of success, Chen Minyi told reporters that in the process of creating a brand, Sheng Qi Lu has never been divorced from the main business of wool weaving.

The clothing of "Sheng Qi" and "Si Fu card" has many woolen elements in it.

To put it simply, it is to make woolen fabrics fashionable, because this is the best way of Sheng Qi Lu, which can guarantee the quality of products.

The second is the design and the effort. At present, there are more than 20 full-time designers of the own brand of San Qi road. Because of the difference in the domestic and foreign clothing, the professional designer team of its own brand is set up to be easier to close to the consumer, and the design products are more loved by the domestic consumers.

E-commerce platform will find partners

Besides franchised stores, Sheng Qi road has done well in industrial tourism and electricity providers.

On the side of the more than 60 thousand square meter St. flag Road Industrial Park, Sheng Qi road has built a more than 5000 square meter poly American O2O brand store.

Wu Sibing, general manager of poly AI, told reporters that the direct store is one of the 10 industrial tourism spots launched by Dongguan.

Next, poly AI will also build 2 brand Direct stores in Houjie and other places.

Poly beauty is an integrated platform for e-commerce and entrepreneurship built by Sheng Qi road. It was founded in late 2014, and is mainly engaged in clothing, footwear, leather goods and other products, with its own research and development background.

Wu Sibing told reporters that the total sales of Direct stores and poly AI reached about 10000000 yuan last year.

According to Wu Sibing, the operation of poly AI is based on "online promotion and offline direct selling", and the brand made in Dongguan can also enter the brand direct store in addition to its online platform.

At present, there are more than 1000 suppliers on the line. Dozens of Dongguan manufacturing brands such as urban beauty, Qisheng shoes, praying apparel and so on, have been stationed in the brand store in the industrial park.

Wu Sibing said that the electricity strategy of Saint flag road is clear, that is, to serve the brand with channels, and at the same time, the brand is pulling the electricity supplier to attract more suppliers to enter.

At this year's Gabon conference, Sheng Qi road will display the brand platform of the United States besides displaying its brand of "Saint flag" and "silk Buddha card".