Commitante: Specialize In Youth Men'S Clothing Market By Differentiation

Shenzhen is a beautiful coastal city.

It has more than 3500 labels and more than 1200 brands. It has a market share of more than 60% in the first tier market of big cities. It is the largest garment brand design, manufacture and processing base in China, and there are also many original clothing brands with wind and personality.

One of the most representative men's brands, KERMIT PSYCHE, is a sense of topic: having a super young management team, a diversified brand structure, a lightweight personality customization, and a balance between original design and business landing.

KERMIT PSYCHE is a phenomenon that represents a deeper awakening of domestic fashion.

Although the brand name of KERMIT PSYCHE is not established for a long time, the young team with an average age of 18 at the core management level is doing something very visionary: digging deep into the demand behind men's clothing at the age of 15-25, customizing it with original design and personality, and occupying the market of young men's clothing.

China has a huge population base and contains huge clothing consumption market. According to the survey, about 15-25 of the male group is about 250 million. With the growth of the 90's new generation consumer groups, their consumption habits, consumption psychology and consumption concept also have a profound impact on the development of China's garment industry. At present, many famous men's clothing brands in China also realize that they occupy the market with the feature of "Youth", and have launched their own brand of youth sub line.

KERMIT PSYCHE comet's breakthrough in fierce competition relies on precise market positioning: providing international design and personalized customization for young men.

The reporter learned from KERMIT PSYCHE comet that every detail of the product was very careful. For the buyers, for example, the jacket that the reporter learned, the designer specially designed the buffer layer on his sleeve. "This design is mainly to make the customer more comfortable when driving, like we usually drive off the jacket, because it is very tight and uncomfortable."

KERMIT PSYCHE comet uses such ingenuity to complete every piece of clothes, like art.

Talking about vigorously developing "

"The original intention of this piece is KERMIT PSYCHE Alan's director Alan," the homogeneity of men's clothing market is quite serious at present, and boys who have very high requirements for aesthetics and clothing are likely to have a single style of bumping and feeling more when shopping in the mall. Sometimes, they will encounter the embarrassment that the code number is not fit. The most attractive part of personalized customization is that they can turn their favorite elements into unique details on your clothing list, and at the same time, consumers can also participate in the links of costume design. This is a very interesting thing.

(KERMIT PSYCHE comet's personalized customization page)

At present, KERMIT PSYCHE kimit's "personalized customization" function has already been launched. When consumers are tired of being dull and mediocre, tired of the world's explosions and the same money, just go to KERMIT PSYCHE kimit official website and click on "personalized customization" to make DIY from multiple details, such as sleeves, necklines, shoulders, colors, etc. simple and fun. As long as ten seconds, a distinctive dress is born in your hands. It should be said that this lightweight personality customization will become a major trend of fashion in the future.

KERMIT PSYCH

The Alan was born in 1997, and the average age of the core management is only 18 years old. It is reported that the KERMIT PSYCHE culture is only one word: "handsome".

Handsome is not only an aesthetic appearance, but also a style that does not drag on.

"We must know what the target consumer groups need, because we belong to this group of people themselves."

Alan said.

(KERMIT PSYCHE Alan's principal man Alan)

(KERMIT PSYCHE comet company environment)

Alan believes that customization is a process of gradual enrichment, conveying a brand attitude opposite to the same and mediocrity, and expressing some personal feelings of consumers.

"Young people want to express young, not young looking younger, this is the psychological needs of consumers, so I think good design is to resonate with consumers, the future, this platform will also be open to more original designers, to provide them with a docking window to achieve internal and cross-border resource integration."