Local Garment Enterprises Are In The Throes Of Pformation.

Former "domestic"

First brand "

The scenery is no longer fashionable.

Its 2015 performance bulletin recently revealed that the company reported a loss of 431 million yuan in the reporting period, a year-on-year decline of 396%.

Before that, many listed clothing companies such as worse shares, seven wolves and so on also disclosed their annual reports. Most of the net profits showed a downward trend.

Clothing industry experts point out that the domestic apparel brands that are entering the pition period will have at least 3-4 years of labor pains.

Most of the listed apparel products in China fell, and the United States lost more than 400 million.

With the release of the annual reports in 2015, the embarrassment of the listed garment enterprises can be seen at a glance.

According to wind data statistics, at present, 16 clothing enterprises in Shanghai and Shenzhen two cities have disclosed the financial data in 2015, accounting for 11 of net profit, accounting for nearly 70%.

In the evening of February 17th, the performance Bulletin released by Smith Barney said that the company's operating income in 2015 was 6 billion 285 million yuan, down 5% compared to the same period last year. The net profit attributable to shareholders of listed companies was -4.31 billion, down 396% from the same period last year.

China net finance noted that this is the fourth consecutive "double drop" of US bond apparel since 2012. The decline in net profit in the past three years was 29.55%, 49% and 64%, respectively.

In addition to American Apparel, international high-end

Jia Linjie also appeared in 2015 billion loss, net profit fell 465% over the same period last year.

In addition, Wordsworth, RANSAC shares, Georges white, good news birds, Xun Xing shares and seven wolves also appeared on the list of listed companies on the "net profit decline in 2015". Their net profit decreased by 81.02%, 37.9%, 19.55%, 7.50% and 5.43% respectively over the same period last year.

Busen shares, Hinur's main industry is not relying on the seller to produce whitewash performance

Of course, the performance of some clothing listed companies has doubled. However, the annual report of China Internet Financial reporter found that these seemingly beautiful performances were not created by the company's main business.

Take Busen shares, which rose 111.17% year-on-year in net profit, for example, the company made a profit of 11 million 470 thousand yuan in 2015, and sold a wholly-owned subsidiary at half off at the end of the year. The paction resulted in a profit of up to 45 million 383 thousand and 700 yuan.

In the reporting period, both the operating and operating profits declined, and the 108 million yuan of non business revenue came from the sale of shops in Beijing.

The cash flow of investment activities in 2015 was 195 million yuan, an increase of 3148.07% over the same period last year, mainly due to the sale of shops in Beijing during the current reporting period.

In addition, the domestic men's wear industry led YOUNGOR, the company's net profit in 2015 amounted to 4 billion 396 million yuan, an increase of 39.01% over the same period, but it clearly pointed out in the announcement that profit growth comes from the real estate sector on the one hand and on the other hand from investment.

Local garment enterprises are in the throes of pformation.

Since 2010, under the backdrop of overcapacity, consumption upgrading, foreign big brands' horse racing enclosure and channel changes under the background of mobile Internet, garment enterprises have been expanding and their net profits are almost doubled.

Industry experts said that under the dual pressure of both inside and outside, pformation became the way for enterprises to go.

American Apparel has also joined the team seeking pformation since 2010, but after spending huge manpower and resources, it has not made substantial contributions to its performance.

In December 2012, the United States Bon electronic platform purchased online, but because of the discount of electricity providers, the internal contradictions were intensified, which led to a further increase in inventory.

In 2013, the company launched the O2O mode and upgraded the old shop to O2O experience store.

But these experiences are always poor.

In April 2015, the United States and the United States built self built APP "fan", and at the same time, the APP cost 50 million, also known as the popular network variety show "wonderful flower", but so far, the APP downloads are less than 400 thousand.

In 2015, Langer took the step of strategic pformation to the Internet, especially the mobile Internet. It not only took part in the Korean fashion brand Akabon, "star Wardrobe" APP, but also acquired Lianzhong international, explaining the decline in the performance of the annual report.

A clothing industry expert pointed out that in the context of the industry has not yet come out of the cold winter, the difficulties faced by local garment enterprises in pformation are many, and it is a difficult process, at least 3-4 years of labor pains, but no pformation will die.

According to incomplete statistics from China Internet Financial reporter, there are more than 80% clothing companies listed on the online and offline layout, including Semir apparel, YOUNGOR, Busen shares and so on.