Quanzhou Sports Brand: Ploughing Overseas Markets To Promote Football Series

2016 is the sports year, and the Olympic Games and the European Cup are coming.

It provides the best competition stage for Quanzhou sporting goods enterprises to develop sports marketing.

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In the layout of sports marketing such as brand, overseas strategy is an important part.

The XTEP and the precious birds are also moving frequently in the field of sports marketing.

In the sports marketing layout of PEAK and 31st degree brand, overseas strategy is an important part.

Anta, XTEP, and noble birds are also moving frequently in the field of sports marketing.

Deep ploughing overseas markets

As a global event, Quanzhou sports brand behind the Olympic marketing, the deep layout of the ambition of overseas.

PEAK, 31st degree and so on all regard the Olympic Games as an important part of overseas strategy.

PEAK CEO Xu Zhihua said he would sign 10 National Olympic committees before the Rio Olympics, and PEAK signed 7 National Olympic committees at the end of last year.

With PEAK's cooperation with various Olympic committees, PEAK dealers also blossom everywhere.

During the last London Olympic Games, PEAK attracted the largest sporting goods supermarket chain Intersport in Europe as its distributor. During the Olympic Games, the sales revenue of PEAK in the sponsored country increased by 3 times compared to the same period last year, and the Olympic effect was significant.

According to Liu Xiang, director of PEAK brand management center, PEAK will launch the Olympic Series in the second and third quarters of this year. In the PEAK stores sponsored by the Olympic Committee and basketball teams, the same kind of PEAK sponsorship sportswear worn by their athletes can be seen.

At present, PEAK has covered more than 80 countries and regions in the world. Last year, overseas markets contributed 670 million of PEAK's sales to PEAK, accounting for 21.6% of PEAK's total annual revenue.

Sustained and strong brand exposure has attracted a large number of international distributors to take the initiative to discuss cooperation. It is expected that more than 100 countries and regions will open PEAK stores and counters this year.

The South American market in Rio Olympics will also become the focus of Quanzhou sports brand development this year.

In the global strategic layout of PEAK, the proportion of South America is relatively small. Liu Xiang said that the Olympic Games will effectively boost sales growth in the region.

It is understood that due to the large number of countries in South America, PEAK will expand the number of distributors in South America this year.

Brazil is one of the main overseas markets of 31st degree. Since 2014, it has been engaged in overseas sales business. Apart from setting up sales outlets in many countries in the Middle East, South America and Southeast Asia, Brazil and the United States have become the first market, and the sale of 360 degrees in 415 stores in Brazil.

As early as 2014, when signing up as a sponsor of the Rio Olympic Committee, 360 degrees had invested about 90 million yuan to enter the Brazil market officially, and 10 representative offices and supporting warehouses were set up in Brazil.

In the annual report of last year, 360 degrees indicated that China will take full advantage of the Olympic Games to open up overseas markets.

Take the opportunity to push the football series

In addition to the Olympic Games, there are two top football matches in the Copa America and the European Cup this year.

With this easterly wind, Quanzhou's sports brands have launched a soccer strategy.

Last year, Anta Anta officially launched the football strategy covering events, equipment, coaches and venues, and announced that it will strive to be the top player in the Chinese football market in three to five years. It is currently the largest in the layout of the sports brand in the domestic sports brand.

Anta's 2015 annual report shows that the Anta children's soccer series has been sold since the fourth quarter of last year and has recorded an ideal sales performance.

"Chinese football has huge market potential. Anta is confident that football will become the core category of Anta in the future, and strive to achieve the first place in football market share in the next three years."

Zheng Jie, executive director of Anta Sports Products Limited brand president, said.

XTEP will also issue new XTEP football products in the third quarter of this year. This is the third Quanzhou sports brand launched by Anta and 331 degrees. The company believes that soccer products will help to grow in the future.

Since 2011, XTEP has been sponsoring the XTEP China University five member Soccer League and XTEP China University Football League for five consecutive years, and has accumulated a large number of football consumers.

Prior to that, the birds had pioneered capital levers in football.

In April last year, the BOY bought 20 million euros of Spanish football broker company, and then invested 20 million euros in additional investment. The company said in the announcement that in the future, it will cooperate with BOY in pporting young Chinese players to European training, two-way pportation of outstanding players and coaches, and jointly integrate the football resources of Europe and China.