Ctrip Business Travel: Travel Management "Zero Threshold" Era

From a set of data disclosed by Ctrip, we can find that the self-help travel management platform, which can register, subscribe, audit, manage and settle accounts, has greatly satisfied the needs of small and medium enterprise customers for efficient and low-cost travel management.

Since May 2014, Ctrip has formally launched the "enterprise travel self-help platform". In less than two years, the number of effective business customers has exceeded 10000.

In 2015, nearly 70 million small and medium-sized private enterprises in China accounted for more than 99% of the total number of enterprises in the country, and the creation of GDP exceeded 65% of GDP in the whole country.

The position of small and medium-sized enterprises in the market economy has increased rapidly, and all kinds of service products aiming at small and medium-sized enterprises have emerged.

With the promotion of travel demand and the popularity of enterprise travel management consciousness, the demand for professional travel management is increasing.

Since May 2014, Ctrip has formally launched the "enterprise travel self-help platform". In less than two years, the number of effective business customers has exceeded 10000.

It greatly meets the needs of small and medium enterprise customers for efficient and low-cost travel management.

However, at present, most foreign TMC (travel management companies) have a higher threshold requirement for the travel consumption of enterprises, and small and medium-sized enterprises can not catch up with them. Small ticket agents do not have the professionalism of travel management, and the quality and standardization of service provided are not guaranteed.

How to reduce the high threshold of travel management through mode innovation and enable small and medium enterprises to benefit from the benefits and convenience of professional business travel management has become an important topic before domestic TMC.

As the first large-scale TMC to pay attention to business management of small and medium-sized enterprises in China, Ctrip takes the lead in tailor an automated travel management system for small and medium-sized enterprises, which is designed to help small and medium-sized enterprises realize convenient and efficient self-help travel management.

The platform is open to all enterprises with travel management needs, and there is no threshold for enterprise scale and travel consumption.

"In the future, as long as it is a business trip, even if a company has only one person on a business trip, only one airline ticket or one hotel reservation can be achieved through Ctrip business travel."

CEO, vice president and business travel division of Ctrip, said that Ctrip will continue to pay attention to the demand for travel management of small and medium-sized enterprises and help China's small and medium-sized enterprises to achieve healthy development.

Compared with the traditional business travel management service mode, the self-help mode of the platform greatly simplifies the cooperation process between the enterprise and TMC, and effectively reduces the communication cost.

According to the traditional mode of service, the negotiation process between the two sides, the signing of agreements, and the opening of accounts are complicated, long cycle and relatively low efficiency.

And for TMC, the original customer's signing and maintenance methods need more professional intervention. The cost of labor is higher, so the service charge to customers is relatively high. This is also the threshold of traditional TMC.

The main reason.

On the contrary, starting from the needs and characteristics of the travel management of small and medium-sized enterprises, the self-help platform for business trips developed by Ctrip's business travel is aimed at "automation" and "self-help", providing the small and medium-sized enterprises with good quality and cheap products and perfect travel management tools and services.

The enterprise self-help platform based on Online and mobile Internet, from registration and opening, related staff and travel policy, booking trip to approval, settlement, management report and so on.

Operation depends on the maximum strength of technical force to save the manpower cost of customers and TMC.

In terms of cost control, enterprises can make online.

And policies, through strict implementation of the authorized examination and approval system, to eliminate the overspending and wasteful behavior of travel staff; through the platform, users can enjoy the exclusive price of hotels and air tickets.

From the perspective of service form, App, PC, WeChat, telephone and other channels can be used to book air tickets, hotels, vehicles and other services, and make travel plans at any time and anywhere. On App, it is easy and convenient to complete seats selection and refund.

The platform also provides a comprehensive real-time online analysis report for the enterprise to facilitate the responsible person to understand the travel expenses of the company and various departments.

In addition, Ctrip also provides various flexible settlement methods for SMEs, such as pre deposit, monthly payment and cash payment.

The method of pre deposit and monthly settlement not only satisfies the urgent demand of the public to pay for the unified payment of the public, but also greatly simplifies the internal operation process of the client company: employees do not need to go through the tedious process of collecting invoices, filling out expense reimbursement lists, cashier reimbursement, etc.; financial affairs do not need to worry about the authenticity of invoices and the authenticity of reimbursement amount, just check the bills provided by the travel companies every month, and the workload is greatly reduced.

"With the gradual disappearance of demographic dividend, the cost of manpower will rise further. Automation and self-service will be an important trend in the future of travel management services.

But automation and self-service are not contradictory to the provision of high quality services. The upgrading of systems based on technological progress will pform more complex and customized services into simple, standardized services, with more convenient operation and better user experience.

Therefore, the cost of customers and TMC can be reduced while the self-service is enhanced, and the quality of service, service type and innovation of TMC will be better enhanced, "Fang Ji Qin said.