Levi 'S Profits Skyrocketing, High-End Cowboy Market Potential Is Really Big.

Some time ago, Levi's, who worried about market profitability, even paid a lot of money to do a series of brand advertising to stimulate the growth of the brand main product 501 washing jeans.

However, Levi's, which has recently issued its first quarter earnings report in 2016, has shown its positive side.

In the first quarter of February 28, 2016, the group's total revenue grew to 5% US dollars to 1 billion 57 million US dollars, while the group's net profit rose by nearly 71%, and the US dollar grew by US $6580 during the same period of the previous fiscal year.

From the point of view of the sales market, the European market and the Asian market mainly benefited from the promotion of the retail network, so they recorded an increase of 8% and 10% respectively.

However, the American region is mediocre. However, due to the strong performance of the Mexico market, the Americas market has recorded an increase of 2%.

However, the group

Two continued to grow, and as of February 28th, the group had finished up to $733 million 200 thousand worth of finished products.

Therefore, although the industry has been forecasting the current fiscal year 2016.

There will be rapid growth in the market, but for the external environment, there will be a continued downturn in consumer sentiment, as well as geopolitical reasons.

It is a question whether the brand can continue to record the growth of high numbers.

Group CEO said that although the current quarter was able to record growth, but because the external environment is still difficult, while the retail passenger flow is still decreasing, so the group's future growth will still have to win every dollar.

And for the group's market expectations in the two quarter, CEO says it is difficult to make certain data, because retail and advertising investment is high, and the American market is still full of challenges in passenger flow.