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    Versace Will Continue To Promote The Development Of E-Commerce

    2016/3/25 13:34:00 38

    LuxuryE-CommerceWomen'S Wear

    Italy with sufficient confidence in listing

    Luxury goods

    Group Gianni Versace SpA Versace 2015 fiscal year as CEO Gian Giacomo Ferraris has predicted that both revenue and earnings have maintained double-digit growth.

    The annual group income reached 645 million euros, an increase of 17.5% compared with 548 million 700 thousand euros in 2014, excluding the favorable effects of the weakening euro, the increase was 8.6%.

    Retail sales rose 28.9% to 400 million 700 thousand euros compared to the same period last year.

    Electronic Commerce

    The increase was more than 31.2%, and the authorized business revenue including perfume, glasses and interior design also increased by 17%, reaching 49 million 400 thousand euros, while wholesale channel declined slightly from 0.4% to 194 million 900 thousand euros.

    Male,

    Women's wear

    Accessories account for 50% of retail sales.

    The main line brand Versace recorded an increase of 23.6%; the retail sales of sub line brands Vervus Versace Versace doubled, and wholesale revenue increased by 21.4%. The brand income was 6 million euros two years ago and increased to more than 37 million euros in 2015.

    After excluding the exchange rate effect, the European domestic market led by 30.3% fast growth, China's growth rate reached 16.4%, and the rest of Asia and North America increased by 8.1% and 6.5% respectively.

    At the end of last year, Gian Giacomo Ferraris revealed that Europe, Asia and the Americas accounted for 42%, 38% and 17% of the group's revenues respectively, accounting for 8% of e-commerce.

    On the brand side, the main line brand Versace ratio is 70%, and the contribution of men's and women's clothing category is quite similar.

    In 2015, the core profit EBITDA was 81 million euros, an increase of 19.9% over the previous year of 67 million 600 thousand euros, and the EBITDA profit margin increased by 88 basis points, up from 11.68% in the previous year to 12.56%.

    Gian Giacomo Ferraris pointed out that the group performed well in 2015, indicating that the group is still tough and tough in the global luxury industry.

    However, he only expressed "cautiously optimistic" in 2016, because the first quarter has begun to fluctuate, and the annual variables are also increasing.

    In January this year, the Gian Giacomo Ferraris in Milan men's clothing week predicted that this year's double-digit growth will still be achieved after the Versace men's brand men's show in Versace. It was thought that the turbulence in the stock market might lead some competitors to offer the opportunity of development, especially in the low penetration Chinese market.

    Now Islamic terrorism will further attack European tourism and luxury goods industry after the terrorist attack on Paris at the end of last year, which is not a good omen for Gianni Versace SpA Versace group, which relies heavily on the European market.

    This year, the group Gianni Versace SpA, Versace plans to invest 50 million euros to expand its stores and refurbish shops such as the flagship store of Fifth Avenue in New York and the flagship shop of Mont Napoleon street in Milan. It will also continue to promote the development of e-commerce.

    At the end of last year, Gian Giacomo Ferraris revealed that the group was actively preparing for IPO.

    He also emphasized the great progress of the group in the past few years. "When I joined the group as CEO in 2009, the annual income of Versace was only 267 million euros and the loss was close to 80 million euros," and when the group sold 20% stake to Blackstone in Blackstone Group LP (2014), the valuation had exceeded 1 billion euros, and the compound annual growth rate was 17% from 2010.

    Earlier, it pointed out that although the Gian Giacomo Ferraris Ferraris, which has an annual income of 800 million euros, can launch IPO, although it has no definite timetable, it hopes to proceed as soon as possible. Moreover, as an international luxury group, the listing place is not limited to Italy, London and Hongkong are all possible, but even after the listing group will remain family holding.

    He disclosed that the group had started from corporate social responsibility and built an internal legal team to develop it.

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