PEAK Has Released A Howard - Generation Low - Help Shoe "Five Colored Phoenix"

A large conference involving 500 people was held.

It was only through WeChat.

Beijing time on March 24th, PEAK openly released the Howard generation's low contribution.

"Multicolored Phoenix", the new shoes released, PEAK adopted a new way of distribution, WeChat group live broadcast, played the most direct interaction with fans and friends, and added a lot of highlights to the launch of new sports shoes.

The whole process of the new shoe conference is carried out in a WeChat group called the Howard new generation WeChat conference, which is broadcast live.

Just a day before the official launch of the new shoes, the WeChat group has been established, including members of the sports community such as big coffee, basketball and sports shoes, fans, opinion leaders and others.

Starting from the establishment of WeChat group, PEAK soon created all kinds of suspense about the new war boots. After the release process, after the unveiling of the mystery of the new war boots, designers and members shared the ideas and stories of new product design.

In the industry, big coffee has also spoken freely about new products, and finally grabbed the links of red envelopes and sneakers, and also let every member of WeChat group get the opportunity of zero distance interaction.

In 2015, with the Howard generation boots, PEAK once again laid the domestic market.

The leading position of overseas sales.

In 2016, according to Howard's personal wishes, "I am a flexible center, I hope to have a pair of low boots, so that I can play my flexible advantage on the field."

Taking into account Howard's own needs, PEAK modeled on the shoes of the Howard generation and integrated into the colorful elements of the colorful Phoenix, eventually creating the Howard's generation of low boots.

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As a basketball shoe tailored for Howard's tall and big center, Howard's generation has achieved a great breakthrough.

In the past, there were few low profile versions of any sports brand's center shoes, while PEAK's low profile version introduced by Howard has added more flexibility while maintaining the excellent protective performance of the shoes.

In addition to this, the Howard generation's special help group released 999 times in the domestic limit. The purchase of this pair of sneakers is also accompanied by a comic book commemorative T-shirt designed by Li Chen, a famous comic artist in China, and a signature card designed by Howard, which is valuable and produced by laser Silver technology, which adds artistic value to the shoes.

Under the background of "Internet +", PEAK has been making new explorations on product release and marketing.

From the previous sale of Howard's generation boots with crowd raising, WeChat's new live broadcast has been released. PEAK always hopes to explore a marketing way that is more in line with the trend of Internet communication.

The launch of Howard's low class shoes in WeChat group also opened up the first place for domestic sporting goods.

"It's the first time for PEAK to issue sneakers in this way," PEAK CEO Xu Zhihua said. "But this represents PEAK's exploration in the Internet age.

We need to keep pace with the times and keep trying. Only by finding ways that are consistent with the trend of the times can we really narrow the distance between us and consumers.