Fendi Announces That Second July Fur Show Will Be Staged.

Karl Lagerfeld's "Lord Buddha" in the fashion world is not a bad name.

It takes charge of the creative director of Chanel and Fendi's two brands.

Recently, the bizarre creative director announced that Fendi will launch second big show in July.

This is undoubtedly a storm in the fashion industry.

You know, not long ago, even the Armani father announced the beginning of the 2016 autumn and winter series to stop the use of fur as the end of public opinion on the protection of animals that are getting hotter and hotter now.

And the addition of this queue also includes

, Hugo Boss, CK and Tommy Hilfiger and so on.

In contrast, the announcement of Fendi is too high and too weak.

Last year

The first fur show was built, attracting fans from the PETA organization, and presumably the Fendi security measures will be strengthened this year.

Is Fendi going to be a little bit rebellious in the future? Even though Fendi is likely to go ahead as scheduled, its image is probably damaged in the eyes of consumers.

In addition, Fendi brand CEO said it would move the show to Rome.

The reason for choosing Rome is that Rome is the source of its brand. Moreover, the brand from Rome is attracting more industry attention because of its high quality leather design.

However, at present, the radical expression of PETA and consumers are increasingly strong.

It will probably add more resistance to Fendi's big show.