How To Brand The Clothing Enterprise Through Wechat?

WeChat circle of friends, because gathered a group of highly trusted and mutual understanding friends, is the best venue for word of mouth marketing, and its high degree of attention and high forwarding rate provides marketing opportunities for fast running and flying.

Therefore, doing a good job in WeChat marketing, and then small brands, can also create miracles in the next second.

With the rise of WeChat, people's information dissemination and reading methods have changed from PC to mobile terminals, from audience to interaction.

Speaking of WeChat marketing, many clothing brand enterprises only regard WeChat as a means to disseminate brand information. After all, many years of sales channels and models are all in stores, and later, they are all out of breath by the electricity providers. They are also looking for outlets on the Internet.

So a certain treasure cat, official business mall and so on, all have joined the market smoke station.

This is not, the electricity supplier has not yet been completed, the micro business has come again, but after all, it seems that micro businesses are the feeling of personal selling, or the annoying negative feelings of microphones and the image of brand enterprises are not very popular. Yu Weiyong does not think so.

He serves some brand customers, different industries have, clothing brand is actually more suitable for WeChat marketing in a sense.

This is from the clothing industry's genes, clothing, food and shelter, clothing headed, reform and opening up the first barrel of gold is not clothing.

Nowadays, clothing brands are gathering, but there are also opportunities.

WeChat marketing is a marketing mode that aims at dividing the crowd and focusing on the market. Its incomparable advantage with network marketing lies in its fragmentation and social relations.

More emotional appeal is given.

And clothing is a product with deep traces of life. If you take a self timer, you may naturally spread the clothes you wear.

Yu Weiyong of Shanghai Mobile Alliance has provided marketing management services to many famous brands, and is good at Internet technology and advertising business strategy.

On the basis of many years of exploration and practice in marketing, as well as the main techniques of enterprise and media marketing, he summed up 10 thoughts of WeChat marketing for everyone to share.

First, help thinking: viral pmission

Assistance

It is a kind of viral pmission, it is through the continuous forwarding support from friends, to achieve rapid dissemination and national attention.

When Yu Weiyong develops WeChat marketing interface for customers, he suggests adding a help column.

By designing marketing rules to attract users to win prizes, enterprises will be forwarded to friends circle and invite friends to help. In this way, because of the attraction of awards, you can achieve the purpose of universal communication through the attention and forwarding of applicants and many friends.

Two, red envelopes thinking: Elite communication, instant results.

Through the way of grabbing, we can attract the active participation of the society, arouse strong concern, find potential customers and implement targeted marketing.

The way of robbing red packets is more suitable for enterprises that have an electronic business platform or a marketing mall opened in WeChat. The WeChat interface developed by BT3721 technology will directly connect WeChat to the sales mall, and customers will be able to consume in the online shop after getting the red envelope. This will not only play a role in promoting the brand, but also boost the sales of the mall.

Three, traffic thinking: pain spot marketing, rapid dissemination

In the Internet era, traffic is king. Therefore, to seize the pain point of consumers, it also grasped the fundamental of marketing.

Yu Weiyong, a mobile couplet culture, said

If you are prepared to send 10 thousand yuan per day, then 5000 people will benefit from 5M/2 yuan per person per day, and 10 thousand people will be able to pmit more traffic.

Imagine that if 10 thousand people forwarded the activities of micro web pages, each forwarder had 300 friends on average, and 3 million people were paying attention to activities every day.

10 thousand yuan allows 10 thousand people to participate in activities, and at the same time get 3 million people's eyeballs, which is the charm and magic of traffic thinking.

If your brand wants to achieve rapid dissemination, you can use traffic thinking.

Four.

Excitement: marketing, butterfly effect

Through the game's forwarding and dissemination, we can recognize a brand.

In the strategic development direction of WeChat, games and social interaction are the key points, showing the status of games on the mobile Internet.

Yu Weiyong demonstrated the public number "linking culture". It can design game entry to show the introduction of enterprise brand LOGO. The rules are simple but not monotonous, and can attract a large number of users in just a few minutes.

Games with a comparative language, inciting the heart of the psychological comparison of the user, but also to seize the nature of people playing games and excitement, thus achieving a huge butterfly effect.

Five, festival thinking: convey warmth, spread the brand

A voice, a few words, a video, simple but warm.

Holiday thinking is the use of holidays and people to give each other the opportunity to bless, so Yu Weiyong's mobile alliance culture specifically developed eqx.5k98.com, it can be as simple as PPt to design exquisite greeting card blessing, in WeChat text or video implanted brand image, to spread and promote.

Because in the process of pmission, friendship and blessings are pmitted, the mood of the audience will be cheerful, and they will also be pmitted to their friends on their own initiative.

Six, grand thinking: high forwarding rate, wide participation.

The award promotion is a scratching point for users.

In the current WeChat marketing, giving awards or even giving awards is the most widely used method of the media and enterprises. The strong ones use the house or car as a big prize. Weaker ones often use young people's favorite iphone6, iPad and other communication tools, or tickets, movie tickets and travel vouchers as prizes, and the results are good.

The thinking of the grand prize is aimed at the itch point of consumers. As long as there is a prize, someone will take part in someone's forwarding. This is more suitable for the use of well-known large enterprises, with the endorsement of credit and the high degree of trust of users, and has been widely disseminate and promoted under the extensive participation of users.

Seven, the crowd raising thinking: Gathering Sand and becoming a tower.

Public funding refers to the mode of raising project funds to users in the form of group buying or pre purchase.

Compared with the traditional financing mode, the crowd raising is more open and flexible.

Accurate grasp of the circle is the core competitiveness of WeChat for the crowd.

When clothing companies expand franchisees, they often face the pressure of funds. Actually, there are many people who want to open stores. WeChat crowd financing is a highly efficient way of venture capital investment.

For enterprises to join the expansion initiator, the way of financing is more flexible, and for those who join the investment, they can get better returns in the shortest time.

The mode of pmission is fast, the scope of diffusion is wide, and the benefits are great.

Eight, life thinking: naturally, moistening things silently.

Life

It is to release the daily life knowledge that people care about to WeChat platform, and play a good communication role through the forwarding of these information.

For example, what kind of clothes the fat people wear and how to choose the right clothes will attract people's attention.

And this information is not only suitable for forwarding, but also many people will collect it, so that information is pmitted two times.

The products of clothing enterprises are very suitable for this kind of dissemination. Now the popular friends circle advertisements are also popular. Ad.5k98.com is specially designed for the advertising circle of friends circle. The clothing enterprises can choose the related dissemination articles, and they can spread indefinitely by inserting the function with their own links.

Nine, news thinking: let the brand fly with the news.

News thinking is pmitted by means of sudden news or larger news with pictures.

News has timeliness, objectivity, public nature and authority. Clothing enterprises can put the brand of enterprises into the news through soft media reports. The mobile alliance culture has been serving the customer for news marketing for more than 10 years. The effect is very good and the cost is not high.

It is not advertising annoying, spreading influence is immeasurable.

Ten, test thinking: because of popularity, so extensive.

Test thinking is through some small tests, such as IQ test, EQ test, psychological test to spread some brands.

In today's WeChat circle, all kinds of tests are very popular. These test EQ and IQ questions catch people's eye. It's very easy for people to enter the test.

At the end of these tests, they often jump out of the "sharing circle of friends, and the test answers will automatically pop up" after the sharing. This way, there is no doubt that there have been two rounds of dissemination.

epilogue

Yu Weiyong demonstrated the public number "association culture", in fact, in fact, now the technical means can be very mature to integrate all the thinking into a public number.

There is no need for too many channels for future marketing, and the best marketing is to let your product enter the consumer's cell phone.