Clothing Stores Use These Ten Tricks To Make Profits.

As the saying goes, "wine is not afraid of deep alley". Previous store operators always believed that as long as their products were good enough, someone would come to the door.

But the times are different now.

If you don't know how to let others know your product, then a good product can only disappear.

WeChat marketing

There are three big moves for WeChat to absorb powder in the opening of new stores: WeChat releases new store information, WeChat printer is used to absorb powder artifact, and the lucky draw results are announced on WeChat.

There are several points to note in the WeChat marketing before opening up:

1, publish information with private WeChat account instead of official public platform.

Because friends circle is basically acquaintances, opening new stores, we will naturally join in, and point to point marketing customers return rate is relatively high.

2, pay attention to the frequency and frequency of the micro letter, two or three times a week before opening 1 months ago. With the approaching of the opening date, the frequency should be higher and higher, and the customer's expectation will be raised.

3, by forwarding the number of customers in WeChat is not much, because friends circle is friends and relatives, we both help to vigorously publicize the call, and self support, even free customers will leave some pertinent opinions and suggestions.

The purpose of WeChat's forwarding free activities is to form a word of mouth communication with friends.

Two, local forum advertising

On the two or three day before opening, write soft language to promote new stores.

Including the opening of new stores.

It can also cooperate with the local WeChat account to publicize. The cost of cooperation needs to be discussed in advance.

Three, bucket advertising

The pure water bucket is a new media. It has the characteristics of fast speed, strong purpose, high accuracy, high efficiency, wide area and high repetition rate.

At the same time, buckets play a more and more important role in people's lives.

TV can not watch, radio can not listen, newspapers and magazines can not buy, but the water can not help but drink, so the bucket also more and more into the family, and office units.

The opening advertisement is a new and attractive form, and it leaves a deep impression on potential consumers. Because of the longer stay time and the larger number of viewers, the effect is very outstanding.

If ten thousand barrels of water, five people per bucket of water to drink, that is the fifty thousand time, not to mention the company and units are not limited to these people.

It's better than advertising on TV.

Four, QQ group release message

In the local (District) QQ group or contact QQ group owners to hold promotions.

Five. Give away local specialties.

When you open a branch store in a foreign country or when a franchisee opens, you should pay more attention to the gift giving.

At the beginning of the business, any local shop that consumed more than 100 yuan would give local specialties to local people.

It has a certain attraction.

Six. Paper towel instead.

There must be a leaflet for opening a business, but the leaflet is sent out, and passers-by sometimes lose it without even looking at it.

In order to prevent them from getting the leaflets lost and even not, we have designed a small, striking corner on the leaflet. The contents are: the voucher can get a small gift or a bottle of drink to the store, and draw them in front of them with this intuitive way of expression.

In order to make publicity more targeted, use paper towels instead of leaflets.

Such pedestrians generally accept, and are not easy to lose, better than leaflets.

Design a more beautiful paper towel, print the news of the opening of the store, arrange some people to distribute it to the supermarket and prosperous shops, and the pedestrians are more willing to accept, and receive good results.

Seven, community

really

Now most of the upscale residential quarters have a small publicity column, announcements about things in the District, so we spend a small amount of advertising fees to advertise the store's opening. Every day after work, many households will see the contents of publicity.

Advertising in the district should be conspicuous and effective.

Eight, folk performance

At the beginning of the business, put a big arch on a busy area and write the congratulations on the opening ceremony.

At the same time, build a small stage, please a small host, and then ask a few people to perform dance shows, folk customs, etc., can attract a large number of people.

If you can send a small gift or coupons at this time, you can better remember the name of the store.

Nine, distribute the Notepad to increase the visibility of the store.

At the beginning of the operation, a note book was designed, which contained one hundred blank pages, which could be used for recording and writing notes. One page was for publicity to the store, and another four pages were coupons. The main purpose of distributing the Notepad was to distribute vouchers, and because of the practical function of the Notepad, people who received it would like it.

The purpose of the voucher is to attract customers into the shop, one at a time.

Because it is free, the cost of selected products is not too high.

Ten, parade + running

On the two or three day before the opening of the business, make colorful flags, make your own logo and advertising language. Every morning, during the peak hours of work, clerks and other well-dressed work clothes, carrying small flags on the streets, are also a kind of scenery.

This has both exercised and promoted itself.

At noon, two large parade cards were arranged for the opening activities of the store, and staff were arranged to distribute the leaflets to the surrounding area.

The procession was beaten by the gongs and drums in front, and the staff were holding small flags and parades to walk on the road. The crowds on the road were very high. They stopped to see what was going on.

In the afternoon, a unified bicycle is also used, and small colored flags are also inserted into the streets and lanes of the city. This method is more suitable for county-level cities.