Exclusive Analysis Of Aspinal Of London Strategy In China Where?

Earlier we said Reiss.

It is precisely because the princess is on the engagement photo with her product that she has shot red.

Today, let's talk about another British fashion brand Aspinal of London, which is also loved by princess sister.

It is reported that this brand was founded in 2001, because the princess sister can often see its products in the street shooting, so it is also as red as the Reiss. However, the brand recently wants to enter the Chinese market, and ASOS, as its powerful platform, announces the closure of the Chinese website. Therefore, how to use the least tuition fees to enter the Chinese market is a problem.

Therefore, Aspinal of London Limited combined with a domestic shopping website, and star Yang Mi, launched the Star Design Handbag "Yang Mi bag" as the first step to enter the Chinese market.

Besides, besides Aspinal, of London Limited also played a role in public welfare.

It is learnt that every sale of a package will give 900 yuan to the fund's water purification plan.

Although this is currently available

There is not much data to illustrate the success of the plan, but there are several points to be drawn from its strategy to enter the Chinese market: 1, use the least capital to create a suitable market demand.

Choosing the queen of Yang Mi's popular topic, the KOL attribute she has brought to the market has, to a large extent, produced a beautiful brand for the brand to enter the Chinese market, and the cost will not be much more than that of the brand's older generation ASOS. ASOS first set up a physical store, and also set up a Chinese website, a material flow center, etc., from the front ASOS interview, it was learned that the capital loss of the brand in the Chinese market was about 8 million 600 thousand pounds.

And as an adaptive demand, the brand is also very smart to choose the cooperation with Yang Mi to launch the star, and has the "gold" brand sign of the Yang Mi, which can attract the attention of many consumers to a large extent.

2, the exclusive sale + Limited Edition + public welfare, hunger marketing and public welfare activities, to create a brand's deep image.

Hunger marketing sometimes makes consumers crazy. From the NMD series of Adidas, you can see the benefits of starvation Marketing - the topic is an unprecedented high.

In addition, the exclusive selling mode can also be used as a test water, allowing a small amount of

The platform is the data point of its trial water, and the feedback from such data is also conducive to the brand's rapid adjustment to the market strategy.

Finally, the topic of public interest is naturally increased by consumers. We should know that the current topic of environmental protection has become the focus of the brand competition for consumers to change their focus.