Social Networking, Net Red Economy Help Underwear Industry Pformation Internet +

Social business school and Shenzhen lingerie industry association jointly organized the Southern China social networking and online Red economic summit forum.

2016 China

Cultural week and SIUF China (Shenzhen) international brand lingerie exhibition is the annual event of China's underwear industry. It is also the world's largest and most influential underwear exhibition promotion and trading platform.

During the exhibition, on the afternoon of May 6th, the 8 Hall of the exhibition center will hold "Southern China social interaction".

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The economic summit forum has launched a comprehensive discussion on the development of underwear industry under the background of "Internet +". It is of great significance to discuss thoroughly the theory and practice of exploiting the underwear market by using micro electronic business and net red.

First, social business is a new weapon for traditional businesses to fight for "Internet +".

Since entering the Internet era, the competition among traditional businesses has become increasingly fierce.

A number of businessmen were ahead of their consciousness and launched online marketing earlier.

There are many traditional businesses who are overwhelmed or unmoved by the Internet wave.

Unconsciously, the situation is changing again: the mobile Internet era has arrived, Internet + has come.

In 2015, "Internet +" became the popular word of popular debate.

On March 5th, at the three session of the twelve National People's Congress, Premier Li Keqiang put forward the "Internet plus" action plan for the first time in the government work report.

In July, the State Council issued the guiding opinions on actively promoting the "Internet +" action.

In October 29th, the CPC pointed out in the fifth Plenary Session of the 18th CPC Central Committee that we should implement the strategy of "Internet power", implement the "Internet +" action plan, develop the sharing economy and implement the national big data strategy.

Businesses that turn a blind eye to the Internet as air are no longer able to sit still. So, various concepts emerge in endlessly. At one time, "Internet + education", "Internet + medical care", "Internet plus tourism" and "Internet plus pension" are coming.

In this situation, social networking providers bring new opportunities to traditional businesses.

What is a social business? That is to do e-commerce activities through social networking on the Internet.

From the user's point of view, it is through friends to do business.

For example, a WeChat friend found a good product and forwarded it to you. If you click in it and find it nice, you can buy it.

This is social networking.

This social distribution mode enables everyone to become a treasurer and develop their distribution connections.

Businesses no longer need to invest huge advertising and marketing fees, because consumers are their own marketing personnel, and the number will soon fission.

Two, net red economy is the future of social business.

2016 is the hot year of social business, and also the first year of net red economy.

The biggest value of net red is that it can solve the traffic problem that merchants desire once and for all.

Net red may be the most attractive social networking branch with equal rights and upward imagination.

Social Empire Tencent and electronic business empire Ali are trying to combine social networking and electricity providers to achieve the power of ecological fission. Finally, social networking providers give the answer. Then they sell the way of idols to detonate the net red economy of social networks.

Practice has proved that net red economy is the future of social networking providers grabbed by Ali and Tencent.

Net red, or "Internet red man", refers to people who are popular with netizens because of an event or behavior in real life or online life.

Net red's main channel of realization is the electricity supplier, by showing the lifestyle and life scenes that consumers agree, causing fans to agree to get orders.

Net red economy is essentially a social shopping guide, content shopping guide, through content display to get those who like the content and like this person's audience purchase.

Under the economic downside environment, the net red is a few new economic growth points that can make people bright at the moment.

When the economy is down, entertainment, games, erotic and other industries are easy to make money. Net red is a combination of the three, which makes people daydream and attract eyeballs.

Therefore, today's net red fire is related to the overall economic downturn.

To make business decisions, we must consider the environment.

Net red economic dividends belong to those who dare to play and dare to rush, but those who know how to calculate long-term accounts are not short-sighted or quick success.

Three, embrace micro force to welcome underwear side reform

According to statistics, 200 million of the 600 million women in China belong to the right age population wearing bra, and the annual consumption bra capacity is over 600 million sets.

Experts predict that in the next ten years, the annual growth rate of China's underwear market will remain at 20%, and the total consumption power of the market will be 500 billion yuan.

Underwear has become one of the most promising industries in China's apparel industry, and is the last piece of cake in the clothing industry.

In the face of huge market opportunities, investors are pouring into the underwear industry.

The underwear market, which has experienced advertising campaigns, star wars, concept wars and price wars, has ushered in the challenge of "Internet +".

Challenge means new reshuffle. Many enterprises will withdraw from the market center stage. Challenges will be accompanied by new opportunities, and underwear enterprises will turn challenges into opportunities and take off quickly.

SIUF China (Shenzhen) international brand underwear exhibition and Shenzhen international lingerie OEM and accessories exhibition is an important supporting exhibition of the Ministry of Commerce. It is sponsored by the Ministry of industry and consumer goods industry, jointly sponsored by Shenzhen Futian District people's government, specially invited by the Guangming New District Management Committee of Shenzhen, and the annual event of China underwear industry sponsored by Guangdong Textile Association. It is the largest and most influential underwear exhibition promotion and trading platform in China and even in the Asia Pacific region.

At this exhibition, the "social networking and online Red Economic Summit Forum" will undoubtedly serve as a weathervane for the entire underwear industry.

Four, social networking providers strongly support the pformation of underwear industry

One of the organizers of the forum is the social e-commerce school, the second brand of China's social networking service provider. It is a pioneer organization dedicated to e-commerce and micro business network. It is built by the China micro business alliance and the social media provider. It is composed of the big business of the social e-commerce industry, the founder of the micro electronics business team, the founder of the micro electronic business team and the operators of various industries. It provides effective and practical help for the traditional business operators to switch to social e-commerce, including not only from the media precise advertising, community training, net red service, General Assembly resource grafting, industry resource convergence, and other services, to promote "Internet +", "social networking", and "industry network redness".

In March 14, 2016, the social business school and the Shenzhen underwear trade association signed an agreement in Shenzhen, Guangdong, to reach a comprehensive strategic cooperation.

During the underwear exhibition, the "Southern China social networking and online Red Economic Summit Forum" and a series of activities jointly launched by both sides opened a prelude to strategic cooperation between the two sides.

"Southern China social networking business and online Red Economic Summit Forum" invites the business community, big coffee, to carry out in-depth dialogue and exchanges on the future trend of "Internet +" and underwear industry electricity suppliers, micro electronic business and cross-border electricity supplier development, and net red economy. Through the keynote speech and actual combat analysis of the world-class electricity supplier giants and domestic well-known social business leaders, it will impact the future direction of "Internet +" in a multi-dimensional, multi angle and all-round way, providing the best interpretation for the development of the underwear industry in the era of "Internet +".