• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Uses Pop-Up Concept Space To Create Social Influence

    2016/4/20 11:57:00 57

    AdidasBrandRunning Shoes

      

    Adidas

    Barrymore, head of brand marketing at British company, said Barry Moore.

    brand

    It is changing to a more reliable and spontaneous marketing mode to remold the image of the brand in the minds of young consumers.

    Making use of Pop-up concept space to create social influence

    Adidas will build this X shaped concept space, on the one hand, to promote the brand new product PureBoost X series designed for female consumers.

    Running shoes

    In addition, the space is also used as a venue for women to run and exercise during the winter of Vitoria Park (February 18-28).

    "We know that the Vitoria park will close the jogging trail in winter months. Because the conditions are not allowed, the proportion of women taking part in jogging in this area will be greatly reduced," Moore said.

    But that's when we seize the opportunity to play and create social influence.

    We are no longer just showing products, we hope to really enhance the relationship between us and consumers.

    "

    We also know that Adidas adjusted its overall marketing strategy last year, which built a city centric marketing structure.

    Under the new marketing strategy, they have locked 6 global cities, namely, Losangeles, New York, London, Paris, Shanghai and Tokyo, focusing on these 6 cities to invest and set up experience activities centers.

    This X shaped Pop-up concept space is part of its large investment project.

    For example, in August last year, Adidas hosted an event called BaseBrixton, which invited amateur street soccer enthusiasts to participate in the launch of its new football boots ACE15 and X15.

    In addition, Adidas recently held a music festival in Adidas's "Future House" concept space in East London's new art district, to promote its new NMD LDN series sneakers.

    Moore said that the Pop-up concept space activities enabled Adidas to have more advantages than its competitors.

    "Pop-up concept space is a marketing plan put forward after our deliberation. We hope to provide our fans with the value beyond the product itself, hoping to provide our consumers with something that other brands do not provide: deep interaction and social value," he explained.

    "After experiencing the activities of these three Pop-up conceptual spaces, we find that the impact of Adidas brand on consumers has been significantly improved, which can be seen from the amount of content you share actively and forwarded."

    Building partnerships with young people

    Adidas's fourth quarter sales increased by 15%, exceeding analysts' expectations, with sales reaching 4 billion 167 million euros, so the brand increased its marketing expenses by 31% in 2015.

    When talking about its performance problems, Adidas CEO Herbert Hainer said at the beginning of this month that this achievement was partly attributed to the cooperation agreement with rap singer Kye West and the good performance of Yeezy sneakers.

    Adidas limited production in the production of Yeezy sports shoes, in order to create high demand and product reputation.

    Moore said that the next brand will also work with British fashion designer Stella McCartney (Stella McCartney) to design sneakers for the British national team.

    If Adidas wants to connect with young consumers, cooperation with Stella Mccartney and West is very important for the brand.

    "When we say Adidas is the brand of young people, Kanye is the representative, because he is a symbol of young people," Moore explained.

    Judging by waiting at the Kanye foreign shoe store, we are in a very good position, "Moore added.

    "As we all know, the brand of Adidas has existed for a long time, so we are looking for opportunities to introduce our brand to young people again.

    If you look at our recent sponsorship agreements, we will know that they are young sponsors who are looking for new targets.

    Dele Alli, the Tottenham hotdog, is currently the youngest player in the UK to discuss the heat. He has established a partnership with him to show our determination to do something new.

    {page_break}

    In addition, the rise of Adidas patent technology Boost has made the brand have certain advantages.

    "Boost technology is a revolutionary cushioning material technology.

    This technology is widely recognized by the public, giving our brand more advantage.

    Given the success of the technology, what we need to do now is to package it from a marketing perspective, "Moore said.

    Regain confidence

    In the meantime, we also mentioned that in March last year, Adidas announced that its marketing expenditure would be around 6 global cities.

    In addition, the brand also plans to gradually strengthen cooperation and innovation, thereby strengthening the attractiveness of the ADI brand and driving sales and profit growth.

    ADI said that the strategy would help ADI establish a "new European marketing organization".

    However, such strategies also bring negative comments.

    Tim Klau (Tim Crow), chief executive of Synergy Sponsorship, questioned: "you have to question the logic behind this city centric strategy, because global distribution is one of the biggest reasons why Nike can overcome Adidas."

    But Moore stressed that Adidas's strategy and development path is no problem, and consumers have restored confidence in the brand.

    Moore counterattacked: "we have been monitoring and testing our city centric strategy, judging from the two aspects of brand influence and net sales. It turns out that our brand is very hot now.

    The strategy did not isolate any market, because we did well outside London.

    Take our NMD products and sell them everywhere. "

    Moore said Adidas's efforts to strengthen cooperation and innovation and become content creators are already setting up industry standards.

    He concluded: "social platforms are crucial to the future of our brand.

    We are now in an advantageous position by establishing relevant institutions and industry standards.

    For example, we have set up several newsrooms in the head office to combine PR with digital and social media functions.

    "Opinion leaders will play an important role in the spread of Adidas brand.

    We will guide the public into our channels and let them create their own content. This is our priority.

    We don't want to show people what we sell, we want to build this brand with them. "

    • Related reading

    Technological Innovation Drives Anta's Strong Growth

    Shoe Express
    |
    2016/4/19 16:20:00
    56

    The Development Of Private Brand Has Become The Path Of Pformation For Many Shoe Companies In Dongguan.

    Shoe Express
    |
    2016/4/19 12:25:00
    39

    Under Armour Has Been Hit By Market Share And Spokesmen.

    Shoe Express
    |
    2016/4/17 16:41:00
    84

    Open Online And Offline Traffic To Rebuild BELLE

    Shoe Express
    |
    2016/4/16 21:58:00
    25

    BELLE'S Growth: From Manufacturers To Vertically Integrated Brands

    Shoe Express
    |
    2016/4/16 14:13:00
    34
    Read the next article

    Why Did Mei Bang Choose The Opportunity Of Rebirth Of "Wonderful Flower" And "Fan"?

    In the American barn shop, the proportion of consumers who have seen and heard the "wonderful flower" is as high as 69%. Before we collaborated with "wonderful flower", we made a "singing underpants" and told some interesting network scripts.

    主站蜘蛛池模板: 99精品全国免费观看视频| 免费黄网在线观看| 久久成人国产精品| 97久久天天综合色天天综合色| 欧美三级中文字幕在线观看 | 亚洲va久久久噜噜噜久久男同| 92午夜少妇极品福利无码电影| 污视频网站在线免费看| 国精产品一品二品国精品69xx| 亚洲精品国产精品乱码不99 | 小宝极品内射国产在线| 农村老熟妇乱子伦视频| xvdeviosbbc黑人| 男人的好电影在线观看| 在线观看片免费人成视频播放| 亚洲精品第二页| 3d动漫精品啪啪一区二区中| 欧美亚洲综合另类在线观看| 国产成人麻豆亚洲综合无码精品| 久久综合九色综合97伊人麻豆| 高潮内射免费看片| 无码不卡av东京热毛片| 全彩成人18h漫画在线| A级毛片内射免费视频| 欧美日韩国产在线观看一区二区三区| 国产精品999| 久久国产亚洲精品无码| 羞羞视频免费网站在线看| 妖精的尾巴ova| 亚洲熟妇丰满多毛XXXX| www.欧美色| 日日操夜夜操天天操| 别揉我的胸~啊~嗯~| 99久久伊人精品综合观看| 欧美亚洲综合网| 国产乱码卡一卡2卡三卡四| 三级理论中文字幕在线播放| 琪琪色原网站在线观看| 国产精品亚洲成在人线| 久久人人爽人人爽人人av东京热 | 青青青国产视频|