Why Did Mei Bang Choose The Opportunity Of Rebirth Of "Wonderful Flower" And "Fan"?

From the last year to the present, the fire comes to the family.

This program is a speech show, which aims to find the most articulate and eloquent speaker in the Chinese speaking world.

All the players are fantastic! So far, the three issue has been launched. When it comes to sponsors, it will mention the United States. "Fan" APP is everywhere, with only 7 billboards.

Why choose "wonderful flower theory"?

As early as 2014,

Marketing has always emphasized the importance of living in the present.

Because we are doing business for young people, we have to communicate with young people every year to see what the young people most often discuss and pay attention to this year, and deduce brand planning from this big trend and environment.

Although 90 is also facing the pressure of study, employment and housing, they are also forcing young people to be more cheerful and depressed.

The way they release is still very different from those after 80 and 85. They are more willing to be relaxed and happy, so there are many related Internet programs.

In 2014, Youku, Tencent video, music video, Iqiyi and other traditional video sites began to rise.

Tucao culture also began to rise. A station and B station began to rise from that time.

Most importantly, our cultural bottom line and the bottom line of values are constantly being brushed down.

People prefer to see interesting, real and fun things. "Never thought" is a network homemade play that should be shipped in 2014.

In 2014, before we collaborated with "wonderful flower", we made a "singing underpants" and told some interesting network scripts.

Also made a "singing underpants" with NetEase cloud music. Each pair of underwear has a two-dimensional code printed, sweeping the two-dimensional code to listen to the song.

For example, the design of the underpants of the little apple is quite funny.

After the launch of the case, we made underwear show in the store, and did content marketing on the Internet. We got more feedback than we expected.

So we feel that the bottom line of consumers is actually much lower than you think.

At this time, "wonderful flower" came, they brought a PPT with incomplete, many gods and beasts. They told us that the "wonderful flower" will be a revolutionary draft which does not take the unusual road. We will take a look at the word "do not take the unusual road". It is also the slogan of our brand.

In two days, we decided to cooperate.

Because both of us are walking towards the center of the cultural trend, and we met by chance.

What did Mei bang and wonderful flower do?

Ma Dong's team is very open, but they are gradually released.

They were more serious at the beginning.

Let's not do this. Since we play a little lower in the bottom line, we have put forward the "YOU CAN YOU BB".

This is a web word used in our 2014 down jacket product. The program group realized that we were such a fashion brand and accepted it with pleasure. It used "YOU CAN YOU BB".

There are many examples. In the process of cooperation, people continue to go in a more interesting and interesting way, so that everyone's values can be agreed.

Fancy mouth seeding and tonal product tonal

In addition, we are very impressed by the fancy mouth broadcast, the program can be big and square, shameless after the insertion of advertising.

In 2014, there was a divine comedy called "skateboard shoes". One of them was "fashion and fashion the most fashionable." Ma Dong said this is not the most suitable slogan for making clothes.

We admit that the United States is definitely not the most fashionable brand in the world, but in this regard, we must laugh at ourselves and feel funny and interesting.

We also exchanged several slots in the first season, but found that this mouth sowing is the most likely to cause consumers' sympathy.

In the process of implementation, we are constantly doing consumer tests and watching reactions. They will also give us better guidance. Many voices come from consumers.

Let the temperament of Mei bang and "wonderful flower" have the same temperament.

In fact, cooperation in content is nothing more than product and action.

But what we emphasize more is the third point is the integration of temperament.

The temperament of "fantastic flower" is real and interesting.

We do the brand of young people, and we want to run the truth and interest into every marketing action.

In addition, we will also develop some logo products according to the characteristics of the program, which are also very popular.

Then, according to the same part of the program artists, we can make matching cards, and we can see some artistes' wardrobe on the fan platform.

There will also be the atmosphere of "wonderful flower" in the real store. We use many language labels to decorate the whole shop atmosphere and hold some fans' meeting at the flagship store.

Last year's event in Shanghai, more than one thousand fans, we felt at that time, "sick people" really many!

There are 4000 shops in the United States and many shopping guides.

It is not enough to rely solely on brand communication. We have to let tens of thousands of Companies in the company communicate with us.

We let the shopping guide participate in the content of the program, and do the match match.

In addition, we also pushed the "paragraph can also be used for money" activities, consumers in the shop for shopping guide to say a paragraph, and then online interaction, you can directly get cash coupons.

In the American barn shop, the proportion of consumers who have seen and heard the "wonderful flower" is as high as 69%.

In addition, we will share some affiliate marketing with Iqiyi, especially in the recent broadcast of Song Zhongji's descendants of the sun. We say that fan fan will send your husband free of charge: you can get Iqiyi VIP account with fan shopping.

At present, the users of fan iOS account for more than Android users, indicating that the quality of the crowd is still very high, and everyone is using Apple phone.