Women'S Underwear Accounts For About 60% Of The Clothing Market In China.

According to Frost&Sullivan, a consultancy, the sales revenue of China's clothing industry has increased from 113 billion 700 million yuan to 194 billion 400 million yuan over the past 2009-2013 years, and the compound annual growth rate is 14.4%. At the same time, Frost&Sullivan expects that the sales of Chinese personal clothing can reach 455 billion 300 million yuan in 2018, and the industry has great potential for growth.

In the whole

Chinese women's style

About 60%.

Despite the huge market size, China's women's underwear market is still highly differentiated.

The secret of Vitoria is the underwear brand with high brand awareness and market share.

Xiong Xiaokun said that the highest market share in China's women's underwear industry is urban beauty, around 4%, followed by love, Ting Mei and man Ni fan. The market share is within the scope of 1%-2.5%. At present, the concentration of women's underwear market in China is relatively low, and the market share of the top ten of the market is only around 15%.

This is not as good as the market share of the secret family in the US market.

Xiong Xiaokun said that the positioning of urban beauty is in the middle and low end, love, and so on.

In order to further expand the market share, urban beauty chose to expand the high-end brands through mergers and acquisitions.

In the first quarter of 2015, urban beauty bought Ordifen and its sub brands. Ordifen has 551 retail outlets, mainly in major shopping centers and department stores in major cities.

Ordifen contributed 180 million yuan to urban beauty in 2015, far less than other product lines.

With the increase of their income and consumption consciousness, their demand for underwear is more critical and diverse.

We now have 7 brands, including functional underwear, men's underwear, e-commerce brand and many other product lines.

Hui Jie shares that it will continue to implement a diversified brand strategy.