Xiqiao Fabric: Stepping Into The Stage Of Fashion From The "Small Circle" Of Peers

With "Xiqiao"

"The fashion show" is held in Shanghai fashion week. There are more than 80 sets of 200 fashion shows.

Intensive appearance.

On the top of the domestic original design platform, Xiqiao textile industry has passed

The cross boundary fusion announces Transformation: stepping out of the "small circle" of the peers, the Xiqiao textile industry will go out of the traditional custom-made service production mode in the past, move towards the fashion stage, and change the R & D sales mode to the actual demand of the market.

1. WEATHERVANE

Stepping into the fashion stage from the "small circle" of peers

"The combination of industrial bases, designers and artists is not only a combination of Transboundary, but also a logical creation."

Hua Gao said.

As the designer of Chinese fashion alliance, he is the fashion designer of the fashion show. He has more than 80 sets of more than 200 costumes.

The works of Amano Kita, a famous Japanese animation designer, were pplanted to Xiqiao fabrics. Through the three party cooperation, the most distinctive fabrics were fully integrated with the fashion design features and the international popular culture elements. They were displayed on a fashion show. "I believe this is not only a promotion of fabric brand, but also a new exploration of fashion industry."

For the textile industry in Xiqiao, this is a pformation and upgrading of live ammunition drill.

Chen Jingying, deputy mayor of Xiqiao Town, said that in the past, the "Xiqiao fabric" had held many tours in different places, which effectively promoted the integration of the upstream and downstream industries of Xiqiao's textile industry, and achieved good results in the "circle of friends" of the textile industry.

But this time, unlike in the past, it is the first time that the "Xiqiao fabric" has been held for the first time in the world fashion fashion. Through the direct entry into the international textile terminal platform such as Shanghai fashion week, Xiqiao textile industry will no longer be confined to the "small circle" of its peers, but will be on the international stage.

"The docking of 1 garment enterprises +1 clothing enterprises will produce more effective results than the original 2 terminal markets."

Chen Jingying said that as early as 2012, Xiqiao fabrics announced to join the national textile cluster cooperation alliance, and pioneered the new paradigm and new situation of regional industrial economic cooperation.

Fabric is the middle end of the textile industry chain, which directly affects whether the garment industry can be recognized by the market.

Similarly, a reliable clothing industry cluster may bring an opportunity for rebirth of fabrics.

Against this background, the Xiqiao town government not only encourages entrepreneurs to take the initiative to find large brands of garment industrial clusters, and carry out seamless links in production links.

At the same time, Xiqiao fabric has begun to try to display its own brand by itself, directly combining fabric with international fashion culture and design, independently displaying it in the international fashion show, and truly and confidently shows the brand of Xiqiao fabric.

"We want to rely on the avant-garde designers at home and abroad to further promote the quality, grade and innovation of Xiqiao fabrics."

Guan Haiquan, mayor of Xiqiao Town, said that through the blind stage of R & D and production, Xiqiao textile industry should change its position to "market brand".

As mentioned above, if the release show is seen as a live ammunition exercise, it is foreseeable that the future exercise may gradually become a regular action.

And the middle end products of the fabric will gradually fade in the selection of the market, and ultimately make Xiqiao fabric become the bonus point of the clothing brand.

2. industry pioneer

The innovation code of Xiqiao textile industry

Shanghai's 17 fabric research and development manufacturers are regarded as the pioneers of this innovation pformation industry.

The next day, the "Xiqiao Legion" participated in an exchange meeting with brand designers and fashion buyers. The latest research and development products were displayed again.

Information from the town government of Xiqiao showed that Xiqiao started the upgrading of textile industry in 2002, and was recognized by local textile enterprises. More than 300 textile companies have joined the textile fabrics exhibition all over the world, and they have made great contributions to the success of the "Xiqiao fabric" gold signboard.

In the process of "going out", Xiqiao town has gone out of a way of government guidance and support, technological innovation, market cultivation and industrial agglomeration.

Today, as the leading role of economic pformation, Xiqiao textile enterprises are actively seeking greater development through technological innovation.

Let's take textile as an example.

In the past Shanghai fashion show, all the jeans used were from five fabric manufacturers in Xiqiao, including Zhixing textile.

Through independent research and development, it jumped out of the vicious circle of cheap competition, and successfully promoted the textile fabric to compete in the international market. At the beginning of last year, as the order grew, Xing ordered 130 rapier looms at one breath, almost refreshing the world's five years' record.

Supporting this beautiful report card is a team of dozens of R & D teams formed by the Xing Textile Institute.

Through this R & D team, it has been co operating with international enterprises such as the Cotton Corp of the United States, the United States Ying Weida fiber, Austria Lan Jing fiber, Spanish creen chemical, Japanese Itou Tadamori, Tianhong international and other international enterprises. Through integration of global resources, the development of green and environmental products, new raw materials, new technologies and new technologies have been applied to product research and development, and a series of green environmental protection products including silk denim, anti wrinkle denim and super elastic denim have been developed.

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The endogenous driving force sustained by the continuous technological innovation of enterprises is supporting the development of Xiqiao's textile industry.

In March this year, Xiqiao town organized a conference to support the industrial policy of enterprises, and the commendation conference of Eagle Enterprises and outstanding "two new" Party organizations.

Huang Songhua, Secretary of the Xiqiao Town Committee, revealed at the meeting that under the background of the economic downturn and the declining overall performance of the industry, Xiqiao's textile industry is committed to technology research and development, and its economic efficiency is going up.

In 2015, the annual output value of the local textile industry increased by 21.9%.

"This data tells us that under the environment of economic downtrend, the output value of our traditional manufacturing industry has decreased, but the output value has increased. The reason is that our enterprises have made structural adjustment in a timely manner."

Huang Songhua said.

3. speed up innovation

Quality and brand need two legs at the same time.

From the needs of targeting designers, we urge enterprises to innovate supply, go out of blind R & D, and guide enterprises to build a platform for going out around regional brands. The best way for Xiqiao textile industry to find products is to market.

From all these signs, this attempt has fired the first shot.

On the whole, the impact of this pformation attempt will be immeasurable.

From the perspective of its drive to the entire textile industry cluster in Xiqiao, up to now, there are more than 800 textile and garment enterprises in the town, of which more than 100 are over scale enterprises, more than 60 thousand are employed, and the whole town has more than 30 thousand sets of textile equipment, of which 45% of high-grade equipment is located, with annual production capacity of 2 billion 600 million meters of all kinds of textile fabrics.

The industrial cluster has launched more than 100 thousand new products every year, with an update rate of over 80% and an added value of over 30%. More than 200 new products have been selected every year, accounting for more than 1/10 of the total number of fabrics in China.

"A large number of new product R & D companies focus on orders and existing machinery and equipment capabilities, and suggest that they turn their eyes to the needs of the terminal market, and use market demand to reverse research and development."

Recommendations for peak.

"To let more and more famous fashion designers see the advantages of Xiqiao fabrics, let the clothing industry mention the fabric and think of Xiqiao, so that our mid end products will get word of mouth in the terminal market."

Liu Mingen, deputy head of the South China Sea, encouraged local entrepreneurs to take a broader view.

Quality and brand need two legs at the same time, Xiqiao has already started.

China Textile Federation has positioned this year as "Xiqiao year" and held the textile and garment supply chain conference in Xiqiao in June this year.

According to Fu Guangwei, deputy director of the China Textile Alliance Information Center, the world famous clothing brands, designers and supply chain management experts will meet in Xiqiao, and will push the industry to make breakthroughs in R & D and design through the needs of designers.

Guan Hai Quan revealed that Xiqiao will also continue to hold a similar high-level fashion show and introduce a group of famous designers and artists to Xiqiao to support Xiqiao enterprises in their innovation and development.

Through the government's policy guidance, we should promote and support enterprises to become branding and internationalization.