How To Internationalize The Shoe Materials Supporting Enterprises In Jinjiang?

As the capital of Chinese brands, Jinjiang has Anta, XTEP, 361 degrees, Shu Hua, HOSA and other national and world-renowned sports products brand.

How to integrate the resources of the world's excellent industry chain and strike the draught of the next sports industry has become a hot topic for discussion.

In the speech, Hu Zhiming, chairman of the Vietnam branch of the Chinese Chamber of Commerce and the chairman of the Vietnam Lide investment consulting and consulting company, pointed out that Vietnam GDP showed an increasing trend in 2013, 2014 and 2015.

In 2016, Vietnam will become one of the fastest growing economies in emerging economies. The world bank and other authoritative institutions predict that Vietnam's economic growth rate in 2016 is expected to reach 7%.

"Vietnam has abundant labor resources, the average labor age has obvious advantages, and the efficiency of labor force is also improving. Vietnam's labor cost advantages are more obvious than those of other countries.

Be paid attention to by labor intensive enterprises such as shoes and clothing.

Miao Ren Lai analyzed the way.

Today, Vietnam has become the second largest after China.

In the exporting countries, the footwear industry has become one of the three pillar industries of Vietnam's exports. "World famous brands such as Nike and Adidas have pferred their orders to Vietnam, and the factories for their foundries are constantly expanding their production capacity and improving their technological content.

Up to now, these brands account for more than 50% of the world's capacity in Vietnam, and this trend will further expand. "

Miu Renlai said, it is worth noting that after Vietnam's accession to the TPP, most of the footwear industry tariffs fell from original 37.5%~40% to zero, and a small part will drop to zero after 7 years, and export competitive advantage is obvious.

Duan Limin, vice president of China leather and footwear industry research institute, said that for many enterprises, first of all, we need to understand trade rules and future trends when we go out.

In the past, China joined the WTO.

There are mainly border rules, such as lowering tariff barriers, improving the degree of liberalization, and opening some access conditions; but the current rules may emphasize environmental standards, labor standards, intellectual property rights protection, and will further extend to the technical standards of products and some of our quality standards, so Chinese enterprises must be prepared.

"Enterprises should pay more attention to the international division of labor and the positioning of the industrial chain when they go out. In the international market, the positioning of the industrial chain is very clear.

Although our enterprises will continuously improve their product creation and R & D capabilities, improve the level of equipment manufacturing and robots to improve their efficiency, enterprises must first make good localization and gradually pfer to the upstream of the value chain.

Duan Limin suggested.

"There are opportunities for Chinese funded enterprises to enter the Vietnamese footwear industry."

In this regard, Miao Ren Lai analysis, the world famous brand OEM factory has carried out automatic pipeline reform in Vietnam.

Vietnam's local shoe making enterprises are backward in technology and equipment, and the format is highly polarized. Jinjiang enterprises can assemble their own footwear industry's competitive advantages, identify the location between the two and expand their development.

Miu Renlai suggested that Jinjiang footwear enterprises can understand the local formats and needs, understand the relevant regulations of TPP, and achieve localized production according to the requirements. Jinjiang shoe materials supporting enterprises can join together to enter the local footwear industry park in Vietnam, and create a complete supporting chain to facilitate buyers to "one-stop" procurement and enhance competitiveness.