Display Skills Of 9 Clothing Stores That May Increase Sales Volume Of Your Shop

Today, we are in a visual age, and all marketing is visual oriented.

This is particularly important for store marketing. Excellent clothing display skills become the key to apparel retailing.

In the clothing retailing industry, we rely on not only excellent salesmen, but also simultaneous vision.

To convey special "color" feelings to consumers, through a certain display skills to highlight the various characteristics of clothing, causing consumers to buy desire, and ultimately pform consumers into our customers and even loyal old customers.

Reasonable clothing store display can enhance product value and enhance.

Image, stimulate sales, facilitate purchase, save space and beautify the shopping environment.

Research shows that excellent clothing display skills can effectively increase sales.

Here we share the display skills of 9 kinds of clothing stores, which is likely to increase the sales volume of your shop.

1. 3:7 color matching

You can use the same collocation or contrast coloring.

Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

Matching coloring is to achieve a certain visual effect through the color hue, lightness and cool and warm contrast, attracting customers' attention. Attention should be paid to the matching of coloured clothes on the same clothes hanger. The color ratio of 3:7 is more appropriate. At the same time, attention should be paid to contrasting color.

This display technique, coupled with wall mounted hangers, can also effectively highlight 30% of clothing types and guide customers' choice.

2. scientific classification display

Ordinary storefronts will manage many different kinds of clothing, with fewer than dozens, and up to hundreds, increasing sales through a wide range of target human rights.

In the display of storefront, we need to sort according to some rational logic, in order to arrange clothing, such as age, left side is children's clothing, right side is adult clothing, or according to the price, the prominent position is the high-end price clothing, next to the area is the ordinary price clothing, so that not only convenient for customers to buy, but also can improve the management efficiency of the store.

Hundreds of different hangers can be developed by using the new 100 built wall attachment hangers.

All kinds of ways can be combined freely to make your different kinds of clothes hang on your own clothes hanger.

3. pform themes according to time.

The display of clothing store needs to set different themes according to different fashion trends, seasons or special events, make some changes in display, display and decoration, so as to improve the brand image of the store and attract customers' attention to improve sales volume.

Using the custom hanger made by the new hundred build, you can add a universal wheel kit in the central island or any shape hanger. You can change the way you display at any time, simple and quick.

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4. related goods collocation sales

For a certain type of consumption object, put together different styles, but often match the style, so as to facilitate customers as a reference or even a complete set of purchase.

This will not only make the store's overall display more diverse and rich, but also enhance the probability of customers buying goods.

This clothing display technique uses the complementarity between garments, breaking the difference between different kinds of garments, and really showing the actual needs of consumers.

New Bai Jian helps Guess store, and displays different colors of display hangers and display tables in different areas. The women's clothing is white and men's wear is black and simple.

5. prominent location Island display

The entrance or the central part of the shop is very important. A central display rack can be set up here to display the central island display stand for special display purposes.

We can use the combined Island display equipment, and note that the equipment used in island display should not be too high, otherwise it will affect the space vision of the entire shop, and it will also affect customers' perspective on island display from four directions.

It is also a case of Guess. We use the new 100 building to build one or more central islands in the doorway, placing the sales promotion cards in a prominent position, or a discount promotion, or a new product listing.

Guide customers to buy clothes on central island.

6. the same function clothes are placed near.

This display technique needs to put the same clothes, occasions, purposes or themes on the same clothing display rack, giving customers a choice, which makes it easier for consumers to choose between different products.

This is also in line with modern people's daily habits. Different occasions and functions of clothing are put in different areas.

The new hundred custom custom hangers can form different shapes, so that the clothes with the same function in the same area will not appear monotonous.

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7. multimedia effects

Consumers enter the shop and feel the overall effect. This effect is not only formed by the clothing display itself, but also related to many other factors, such as music, lighting effects, video projection, and other multimedia functions, which will affect the consumers' heart and decide the overall taste and credibility of the store.

For example, a store in Hollister set up a huge LED screen at the door, which made many customers fully attracted by this big LED screen.

8. multidimensional model display

How about the upper garment? Let the model speak.

The direct effect display can arouse the resonance of consumers. If you see the effect of clothing on models, customers will easily associate the effect of clothes on them.

It is an irresistible psychological hint that when people see beautiful displays, they will mistake themselves for being so beautiful.

Therefore, in the aspect of display, clothing stores should display not only hanging display and shelf display, but also model display.

The new 100 built in Dior vine cooperation window display rack, it is a good interpretation of this point.

9. reasonable combination of clothing display rack

The creation of new hundred buildings can be applied to many different functions such as landing clothes hangers, wall mounted clothing display stands, central island clothing display stands, mannequin models and combination clothing display cabinets.