The Clothing Store'S Seasonal Display Is Traceable.

Although fashion apparel and apparel retail industry is oriented by changing trends, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter.

The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.

During the season, the main task of store display is to disseminate the following three information to customers:

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.

Trend oriented businesses can often pmit seasonal information faster than natural time.

The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.

Fashion Brand Company

And the buyer team still makes their own schedules in season.

In the leading fashion companies, brand managers, designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first consider seasonal time factors in developing visual merchandising plans.

The design idea of the window changing theme can give priority to the combination of commodity and seasonal properties.

The choice of props gives priority to plants that are most sensitive to seasonal changes in nature.

The most common plant props are flowers and trees, which are more suitable for them because they are small in size and easy to design and handle.

When used.

The use of large arbor props must be changed in order to solve the problem of volume.

On the choice of plant props, the display designers must have some basic knowledge of Botany. For example, what are the flowers with season as the growth cycle? What are the trees? Where are the corresponding growth and development areas of flowers and trees? After mastering these information, appropriate plant props can be used in the appropriate fashion brand windows in the market.

In the form design of props.

Display designers must consider enforceability.

Not all natural plants can be shown in limited windows, but

The wisdom of design can solve this problem.

For small and convenient plants, real props can be used. This is also the best design.

For larger size and difficult purchase of plant props, the display window can be changed through artistic simulation conversion.

KOOKAI brand flowerpots woven with wild flowers and dried vine props, skillfully deduces the seasonal pition information from winter to spring.

The contrast between the green color of the plant and the color of the commodity highlights the harmony of the main characters.

StellaLuna's "backyard" theme design uses all the highly simulated flowers. In order to produce closer to the real "garden" effect, the designer specially bought the corresponding fragrances, requiring the shop staff to spray daily before the opening, the seasonal information hints clearly, set off the image of the high quality protagonist, create a beautiful shopping atmosphere, and win the hearts of female customers.

The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes.

Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street.

Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.

Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.