LV How Did These Beautiful Windows Come From?

I wonder if you can't walk in the street because the window is too beautiful.

In the fashion industry, for your eyes, a group of people are responsible for dressing up these windows.

Recently, Faye McLeod, the visual director of Louis Vuitton, published a book about her window shopping experience all over the world.

The title of the book is very simple. It is called Louis Vuitton Windows.

The work of Faye McLeod may not be a brilliant designer, but since 2009, LV has been working in stores all over the world.

Her main duty is to make LV store look attractive, simply to let people stop when they pass by the store.

Before working for LV, Faye McLeod worked for Selfridges, Liberty, Topshop.

"My job is to speak in visual language," says Faye McLeod, 43. "We need to arouse people's emotional resonance."

Initial cause

At the invitation, Faye McLeod joined LV.

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Besides, she is also responsible for the design of LV show T, such as 2012, LV that cost $8 million Qiu Dongxiu is from the hands of Faye McLeod.

In March 2012, Marc Jacobs was the last show in the LV design director, and Faye McLeod made him a giant fountain.

"Since 2009, my work has not changed much," Faye McLeod said. "What I want to do is to combine the brand strategy with the concept of visual director and make a story out of it.

Over the years, although LV has changed a lot, the main essence has not changed.

If you read this book, you will find that what I have said has been running through my work in the past 6 years.

This book is famous all over the world.

The book publisher Assouline publishes a single copy for $845 (yes, you're right, no decimal point).

The author, Vanessa Friedman, is the fashion director of the New York Times. Before that, she wrote for New York guest.

Her team now has 23 members, including illustrators, architects and product designers.

The way to create is usually to search for niche artists around the world.

"If we don't have Google, we can't work."

Faye McLeod jokes.

If she needs a silver arrow, the team usually needs to go to India to find the dyeing factory.

Faye McLeod said that only in India can she find the right color.

They also need to find Chinese factories for making dinosaur models to make gilded skeletons, or to find British models of movie props producing moose, giraffe and zebra models.

The publisher Assouline found Faye McLeod.

"In the past few years, when I passed by the 57 Avenue in New York, I could always notice LV stores, and I would be impressed by them in 2 to 3 weeks."

"I really want to know who is doing these windows, so I found the Faye McLeod," said Yaffa Assouline, founder of Assouline.