According To The Psychological Characteristics Of Consumers, 7 Kinds Of Art Are Used To Display Goods.

In summer commodities, you should pay attention to the following items: generally, summer products are placed in advance from 4 to May; the summer climate is hot; the background of display commodities can be mainly blue, purple, white and other cool colors; summer commodity display should consider ventilation, and better hang up commodities; summer is the high bee season for beverage consumption, and special attention should be paid to the display of cold drink commodities; the location of commodity display can be developed outwards in summer, and it is more suitable to be developed in front of the hall or door.

Autumn products should be on display in September. Summer fashions and summer cool products should be set up and placed on commodities suitable for autumn consumption.

This is the display and sale location that should be moved from the outside to the interior.

Autumn is the season of harvest. It should be based on the hue and scenery in autumn, and the use of commodities should be set off.

In winter, when the weather is cold and cold, shops are designed to make customers feel warm. The background is best focused on warm colors of red, pink and yellow.

The display of commodities should be strikingly prominent so as to prompt consumers' attention.

Reasonable placement height.

When consumers enter a store, they often unconsciously look around the display items. Usually, the unconscious height is 0.7 to 1.7 meters.

Goods with a visual axis about 30 degrees are most likely to be clearly perceived, followed by 60 degree angles.

In the distance of 1 meters, the average width of the visual range is 1.64 meters; in the distance of 2 meters, the visual range reaches 3.3 meters; in the distance of 5 meters, the visual range is 8.2 meters; within the distance of 8 meters, the visual range extends to 16.4 meters.

Therefore, the height of the commodity should be considered comprehensively according to the size of the merchandise and the sight and angle of the consumers.

Generally speaking, the height should be 1 meters to 1.7 meters, the distance from the consumers is about 2 meters to 5 meters, and the width of the field of view should be between 3.3 meters and 8.2 meters.

Placing them in this range can improve the visibility of products and enable consumers to clearly perceive the image of products.

At the same time, it is easy to touch.

Maintain a sense of quantity.

The so-called sense of quantity refers to the display.

Be sufficient to give consumers a full and rich impression.

The sense of quantity enables consumers to have sufficient psychological choices to stimulate their desire to buy.

In this way, we need to reasonably define the relationship between stock and shelf life, and replenish shelves in time.

It highlights the characteristics of commodities.

The function and characteristics of commodities are the focus of consumers' attention and interest.

The unique characteristics of products, such as excellent performance, quality, style, shape and packaging, are highlighted in the display, which can effectively stimulate consumers' desire to buy.

For example, placing the odorant goods in the location of the most odorant feelings of consumers; placing fashionable products in the most attractive position for consumers; placing multi-functional goods in the location where consumers are easy to contact and observe; putting famous brand and popular products in a prominent position can play a psychological role in promoting consumers' purchase.

The joint exhibition method has many properties such as toothpaste and toothbrush, camera and film.

In order to arouse consumers' potential purchase desire and facilitate their purchase of related commodities, they can use joint and Exhibition methods to put adjacent goods together to achieve the goal of promoting sales.

There are many kinds of goods in modern stores, but there are thousands of them, and tens of thousands of them, especially large retail supermarkets.

It is impossible for all products to be conspicuous. It is possible to choose the commodities that consumers need most for the focal points of display, and also to display some minor and slow turnover commodities.

After paying attention to key commodities, the products will be attached to large batches.

Background display is used to arrange merchandise to be sold in the theme environment or background.

This is particularly evident in the strong selling festivals.

Valentine's day will be chocolates, roses, crystal products and other display; Christmas pine, Santa Claus, all kinds of small ornaments in the same store, the results are good.

In practice, they usually use various methods synthetically, that is to combine the above methods to display goods.

To a certain extent, storefront managers should be an exhibition expert and constantly improve the comprehensive quality of store personnel.

Commodity display is an eternal topic.

The naked display method can provide the greatest convenience for consumers to observe, touch and purchase.

Most products should be exposed on display. Consumers should be allowed to freely contact, choose, try out and taste in person, so as to reduce psychological doubts, reduce purchase risks and buy confidence firmly.

Seasonal products and seasonal display products should be constantly adjusted according to the seasons, so as to minimize the contrast between the environment and the natural environment.

This will not only promote the sale of seasonal commodities, but also create a harmonious and pleasant psychological feeling for consumers.

This is particularly evident in fashion and cooking products.

Art exhibition method is through the artistic form of commodity combination.

Method.

All kinds of products have their unique aesthetic characteristics, such as some fashionable styles, some unique shapes, some elegant styles, some bright colors, some beautifully packaged, and some scent.

In the display, we should keep the commodity independent aesthetic sense, and make artistic layout to make all kinds of merchandise skillfully arrange and match the brightness, so as to achieve the artistic effect of the whole beauty.

It can be put together in a variety of ways such as straight line, image, art, single, double, multi-layer, balanced, ramp and so on, giving goods display with elegant artistic taste and strong artistic charm, thus giving consumers a strong attraction.