Experience Business Space Atmosphere Building Skills To Help You Busy

The spatial elements of shopping center can be roughly divided into four types:

Landscape elements, light elements and media elements.

They are important components of creating experiential places, playing a positive role in setting up the environment and catalyzing experience.

Greening landscape mainly includes greening, water bodies, sketches and furnishings.

The introduction of greening landscape is an important factor to create an experiential shopping space environment. Careful design of green landscapes plays a role in dividing space, creating pleasant scale, adjusting microclimate and purifying air.

Water landscape: divided into natural and artificial water bodies, the introduction of natural water to improve the space environment.

Artificial water body is the most active element of shopping center landscape elements. It is divided into two kinds: static and dynamic. Artificial water body can be flexibly arranged in size, shape and position, and can also be combined with greening, sculpture, sketch and tea table to activate the commercial space environment.

Landscape Sketch: the visual focus of the layout of the entire space environment, with the role of finishing the finishing touch.

In addition to the theme, the design of landscape sketches must have a certain degree of artistry, which can stimulate people's aesthetic experience and emotional experience.

Furnishings: Building

The ornamental elements and the featured design can echo the theme of shopping center, highlight the individuality of merchandise, and stimulate consumers' shopping motivation.

Horizontal interface: Ground

It can enhance people's visual effect, guide people's sight and streamline, and make the experience more continuous.

In addition, the sinks and ground table space formed by the height difference can clearer the space more clearly, form richer spatial levels, gather more popularity and create richer spatial experience.

Vertical interface: including wall, column Gallery, glass partition and so on.

The style and color expression of vertical interface is the most effective and direct way to create the theme. Secondly, it can still become the display area of the brand. Most shops in the shopping center use glass partition to display the merchandise.

Light and color elements include lighting, lighting and environmental color matching.

The design of light environment is divided into two kinds: natural lighting and artificial lighting. Color is called "the most economical luxury" by many designers, because the rational use of color can increase the overall effect of shopping center by 20%.

For example, red gives people a warm, active and joyful psychological feeling, so that people can get to know the joy of the festival.

The media elements refer to the electronic screen, logo, print advertisement and so on.

They are all used to convey information, and are also indispensable elements of the shopping center's space environment.

A well designed business logo system, through text and graphics to convey information, direction, and guide the flow of consumer.

Such as Hongkong Langhao Fang's electronic sky screen can change the spring, summer, autumn and winter.