How To Display Window Models For Women's Clothes Shop?
Window is the carrier of brand culture and sales information. Promotion is the main purpose of window design.
In order to achieve the marketing goal, Chen Li Shi can achieve the sales goal of attracting customers to enter the shop and stimulating the desire of buying through the combination and display of windows, clothing, models, props and background advertisements.
On the other hand,
Display window
It also plays a role in spreading the brand culture.
Because of the dual tasks undertaken by the windows, the design styles of windows are different for different brand positioning, seasons and marketing objectives.
The biggest role of windows is to improve.
Rate of entering shops
It has little effect on sales and promotion of clothing itself.
Therefore, the choice of window dressing should be based on the purpose at that time.
For example, when the new products are listed on a quarterly basis, the styles chosen by the window models should first be seen as the next season.
For example, when you sell, you can choose some image.
For example, when promoting sales, you can use promotional money, and directly indicate the intensity of sales promotion.
In short, window dressing is to let shoppers understand the current trends and trends of clothing, so as to enhance the rate of entry.
Collocation includes two meanings: one is the harmony of a single model, and the other is the harmony between the style of a model and a model.
The combination of the top and bottom models of the model, the combination of models and models form a very clear dress matching, which enables the customers to understand the brand positioning and the products that are currently pushed out of the store, so as to increase the entry rate of the target customers.
If three beauties are wearing the same colored clothes, the same hairstyle, the same height...
Their turnover rate will be much higher.
Similarly, the same color system.
Window Mannequins
The combination can give people strong visual impact, thus effectively increasing the rate of entering shops.
Color integration also includes other arrangements in the window, such as accessories, advertising and so on.
Then, when the window model becomes a group, we should consider the holistic effect of color.
For example, when we wear clothes, knees, abdomen, elbows and so on will wrinkle. In the display of window models, making these humanized shapes will make the effect of clothing matching more natural.
Modeling humanization is also reflected in whether buttons, or zippers, are buckled, the size of clothing, the choice of thickness and so on.
In short, when people are dressed on the body, what kind of shape should a window model wear?
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