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    How To Solve The Concept Terms Of Merchandising In Stores?

    2015/10/12 11:04:00 33

    Specialty StoresDisplay And Display Skills

    The basic principle of display and display of goods in a store is that the products should be displayed as a whole, whether in large or small categories. In the same commodity classification, different types of goods should be separately displayed and not mixed so that customers can easily identify different commodities.

    The basic form of display is filled display, display and emphasis on display.

      

    Display methods:

    The planning effect collates some suitable commodities to call for some special objects.

    At the peak of commodity publicity, the effect is the best.

    The disposition effect displays the most wanted goods at the most conspicuous level, and also displays the most important commodities in the key commodities on the gold line.

    In order to attract more attention, efforts are made to display the display part to make the display more obvious.

    The theme of the product effect is concentrated, and the customers' hearts are captured by presenting them.

    The effect of the exhibition is to make the customers interested in important products by displaying their efforts. We can use props display rack, color and lighting to improve the products.

    Display effect

    Advertising plays a role in replenish the display stores. In the interrelated A, B two commodity departments around, around, or upper and lower parts, small display space is set up to display A and B products.

    In the part of display cabinets and wall space, there are illuminated boxes.

    In the three-dimensional cabinets and island cabinets, display aids are used for display display.

      

    Display

    Basic elements

    :

    When considering the quantity of display, the quantity of display should be based on the "minimum amount of display" of each commodity.

    There must be a certain number of exhibits, so that customers can easily buy, so as to achieve the purpose of selling goods.

    The display direction caters to the customers' key points for shopping. In order to highlight the "sense of quantity" of the merchandise, it is also necessary to consider which exhibition to make the commodity group look larger.

    If the goods are stacked in a random way, they will not be able to give people a rich impression of their products even though they display large quantities.

    It is a display method of "quantity sense", which is based on wide commodity orientation and inner lining.

    With beautiful colors, you can use beautiful matching colors to give customers the impression of spectacular and rich merchandise.

      

    display

    Form:

    Contrast a brightly colored item next to a darker item to make a clear contrast.

    In this way, the two commodities will be more attractive because of their mutual support.

    Moreover, the contrast has strong shock, not only gives people a sense of stability, but also can deepen the impression of customers.

    Symmetrical symmetrical display has no power but security.

    Therefore, when the quantity of commodities is large, this method can be adopted.

    Rhythm in large, small, large, small way, the goods arranged in intervals, will produce a rhythmic movement, so that we can attract customers' attention.

    However, clothing display in this way will be very troublesome and difficult to achieve desired results.

    Sometimes there is a sense of harmony in the collocation of harmonization and size.


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