Zara Ipad Is Very Effective In Fitting Rooms.

Although the fast fashion brand Zara in Spain is the leader of the industry in terms of e-business and supply chain, it has only recently begun to use iPad in the fitting room to enhance user experience, which is behind the luxury brand Burberry, Boli and even many Chinese brands.

However, it is said that the strategy is currently limited to Spain and will decide whether to implement it globally.

It is said that consumers can scan products selected by iPad. If the color and size are different, the salesperson can be notified by iPad, and the clerk will bring the new size and color products that consumers need.

As the creator of fast fashion, Zara is technically the leading brand in the fast fashion field. In fact, besides the American brand Gap, Zara is also the first fast fashion brand to launch e-commerce in the other three brands in the US market, and it is the fast fashion brand that first launched the e-commerce business in the Chinese market.

Unlike "vanguard" in technology, Zara has always attached great importance to the expansion of stores, while the low profile of marketing and star cooperation is "conservative", unlike the continuous star collaboration between H&M and Uniqlo uniqo.

Similar technology is not new technology, after the American fashion group Ralph Lauren Corp. (NYSE:RL) Ralph Lauren's brand of the same name has launched the intelligent interactive fitting room. It is said that the mirror of intelligent fitting mirror has identification technology, which can identify the RFID chip that consumers bring into the clothing label of the fitting room. Consumers can freely choose the light and scene of the audition, and try to see the effect of trying on clothes in different light such as "day Fifth Avenue" and "night Polo bar".

If consumers can buy products satisfactorily, if they are not satisfied, like trying on different sizes and colors, they can be selected through the touch screen of the fitting mirror, and the salesperson will be reminded to send the needed clothes to the fitting room.

If the consumer is still hesitant, he can send the product link to his cell phone by SMS, so that he can decide later.

In addition, the intelligent interaction

It can be plated in many languages, including Spanish, Portuguese, Putonghua, Japanese and Italian.

RFID technology has long been widely used by Zara parent company Inditex SA (ITX.MC) Indo Textile Group, but previously it was mainly used to improve supply chain.

RFID is known as Radio Frequency Identification, radio frequency identification technology, RFID RFID technology is an important innovation of the new generation store management. RFID RFID technology will start tracking from the product logistics center, quickly acquire product sales data, and further replenish or update it. This technology can further enhance user experience, implement stores and online store Unicom.

Previously due to

Slow development, especially smart phones and computers have not been popularized, so RFID RFID technology is mainly used in the background management of retailers. With the development of new technology, the popularity of smart devices and retailers' desire to enter the field of smart wearable, the role of RFID radio frequency identification technology will be more and more luminous.

In the first half of July 31st, the net profit of Inditex SA was 1 billion 166 million euro, which was 1 billion 160 million euro, up 25.6% from 928 million euros a year ago.

Two quarter

Increased by 24% to 645 million euros.

Gross margin increased by 50 basis points to 58.1% over the same period last year. Inditex SA, which relies less on Asian purchases mainly in US dollars, has benefited from the strength of the US dollar against the euro and increased the value of overseas sales. In contrast, Hennes & Mauritz AB has strong sales growth, but its depth depends on the pressure from Asian purchases on gross margins.

In addition, Inditex SA CEO Isla Pablo said that the group did not need a large discount sale to maintain its growth rate, thereby maintaining profit margins.

In the first half of this year, net sales of Inditex SA were increased by 16.5% to 9 billion 421 million euros, compared with 8 billion 85 million euros in the same period last year.

Same store sales recorded an increase of 7%, significantly faster than the 4.5% increase in the same period last year.

Sales in the two quarter increased by 16% to 5 billion 50 million euros, with a market expectation of 5 billion 20 million euros.