Stefano Ricci Profits Decline In 2015, Brand Expansion Is Still Unstoppable.

The capital cold winter of 2015 brought many luxury brands to the same end. Stefano Ricci, which has recorded double-digit high speed growth in recent years, has recently been involved in this capital cold winter.

Recent earnings report Stefano Ricci Although there is no comprehensive data release, preliminary data show that sales in fiscal year 2015 declined by 6%, only 146 million euros, while operating profit was 25% of sales revenue.

In this regard, group analysis shows that the main reason for the decline in sales is Chinese Market And the decline in the Russian market has dragged down the previously recorded US market and the UK market. Sales performance 。

Although there has not been much progress in performance, the group said it would not give up its expansion plan. It is expected to open stores in many cities around the world. Recently, the group has opened stores in Italy, Milan, Germany and the United States and Prague.

It is reported that Russian sales fell 2.6% year-round, while the Chinese market recorded a further decline to 8%. As a result, the US market and the UK market recorded 13% and 7% growth respectively, but they made up for the loss of performance in the two markets.

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For the fashion business, the current market is really amazing, while ensuring profitability. But this is not a kingly way. Many of the fashion business operators are constrained by the slowdown in the economy, which has led to limited growth. However, the recently released The Hut, a fashionable electricity supplier, has an adverse market growth.

The strong sales performance of its own brand within the group is also very surprising, accounting for 52% of total sales. Compared with the previous fiscal year, it accounted for only 43%. However, through continuous acquisitions and acquisitions, the The Hut, which has 70 brands, is far more advantageous than its biggest competitor ASOS.

In addition, compared with ASOS, the group's unique large number of online retail websites has led to a unique vertical pattern, which also gives the group a more robust growth potential than ASOS. The group was originally planned to be 2014 IPO, but because of the sharp collapse of rival ASOS's stock price and the intense turbulence of the technology network stock market, the group IPO plan was lost.

It is reported that in the 2015 fiscal year ended December 31, 2015, the total operating revenue of the group increased by 35% to 334 million pounds compared with the previous fiscal year, while the total overseas revenue rose to 46% to 167 million pounds. Surprisingly, overseas revenue accounted for 50% of the total revenue of the group. Therefore, the above data stimulated the group's core profit margin EBITDA rose 33% straight.