GYMBOREE Announces Focus On Online Retailing And Seriously Does One Thing.

The adult clothing market may be saturated. However, with the development of China's second child policy and the trend of global attention, the children's clothing market still has very large gaps.

However, GYMBOREE, who recently concentrated on children's wear, announced that it wanted to withdraw from retail stores.

It is reported that GYMBOREE 2015 fiscal year fourth quarter full financial results will be issued on the 26 day, when the decision on when to withdraw from the Chinese entity retail business will have a definite result.

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And offline retail is complementary to each other. However, due to the slow growth of growth in the Chinese market, GYMBOREE company, which is mainly driven by early childhood education and children's wear, announced the withdrawal of China's real retail business after announcing the conference call conference in the fourth quarter of fiscal year 2015.

Judging from its current market layout,

Online retail channels include official website, Tmall and first class store flagship store.

However, since the entry of physical retail channels in China in 2012, it has only opened 18 stores in the past four years, with an average annual sale of only about four stores.

Compared with its local market, the expansion rate of 600 stores in the United States is far less extensive than that in the US market.

Therefore, the number of stores is too small.

At the same time, as the rental cost of department stores is rising, the price of brand positioning is the middle end, and the burden on gross profit margin of brands is heavier and heavier.

In addition, because of the large number of cottage brands similar to GYMBOREE in China, the market repercussions have always been bad, and in terms of brand reputation, it has also caused a lot of damage.

Compared with its competitors, foreign brands Gap and other children's wear lines, as well as domestic brands of Semir, red children and so on, its expansion speed is much faster than GYMBOREE, and the market influence is also much broader.