Korean Fashion Companies Search For Growth Momentum Online In 2016

Whether the eye-catching advertising film, the new mode of watching drama, or the in-depth cooperation with China's e-commerce platform, all have proved the intention of Korean fashion enterprises to search for growth momentum online in 2016.

Recently, an advertisement in SSG shop has been "fire" in Korea.

In the advertisement, before the SSG building of the new world complex, the Korean star Kong Hyo Jin asked Gong Yoo how to read "SSG". Gong Yoo replied, "whiz", Kong Hyo Jin nodded, and then said, "buy a coat.

This advertisement has attracted the attention of the new world for the first time promoting the "online shopping mall" advertising film.

Coincidentally, Samsung products, Hansen and so on have begun to actively invest in online shopping malls, the Korean fashion group LF has also achieved some results from this strategy.

The moves of fashion companies on the water line are mainly aimed at attracting the "thumb family" that is growing stronger.

The aging of department stores and the stagnation of street business circle led to a negative growth in physical sales, while online sales maintained a relatively high growth momentum.

Especially with the popularity of smart phones, mobile shopping has become the trend of the times.

According to statistics, in July 2015, the volume of mobile phone shopping in Korea increased by more than 2 trillion won after second times in 2013, and the proportion of mobile shopping has reached 46.1%.

Paying attention to online market also plays an important role in brand developing global market.

The development of Internet and mobile phones has weakened the boundaries between countries, and online shopping is a good choice for those who prefer Korean goods.

Especially in China and Southeast Asian markets, for fashion companies, online markets may be the outpost for achieving international goals.

Unlike the circulation companies entering the online market or indirectly carrying out business through venture capital companies, Korean fashion companies are now bringing together all kinds of scattered brands to operate online integrated shopping malls in a systematic way.

Among them, the most representative is the new world group.

A series of Emart shopping malls and new world shopping malls.

Integrating into SSG integrated shopping mall, you can directly purchase products from department stores and supermarkets in the SSG online mall, and the scale of products is considerable.

In October last year, Hansen set up a thehandsome shopping center and set a sales target of 100 billion won in 5 years.

This is also the first time that Hansen has involved online sales, which can further shorten the customer relationship.

The distance between them attracts young customers aged 20~30.

In the thehandsome mall, 8 brands including time, system, SJSJ and other 8 international brands such as Chloe and MM6 have been brought together.

In addition, tomgreyhound and MUE were also set up in the import clothing stores.

Samsung products set up an online shopping mall with different brands such as beanpole and 8seconds in September last year, and set up an online shopping mall called SSFshop.

LFmall, an online shopping mall famous for its comprehensive shopping malls, has been keeping its two digit growth rate since 2010, especially the mobile phone mall, which set a 400% growth rate last year.

SK group SKnetworks's online shopping center SKfashionmall also maintained a strong growth trend, the growth rate last year doubled compared with the same period.

SKfashionmall attracts many new customers by gathering new brands such as SteveJ&YoniP, SJYP and AmericanEagle.

Apart from Tmall, China's e-commerce platforms such as show products, Shang pin and poly America have also thrown olive branches to Korean fashion companies.

It can be predicted that in the near future, the cooperation between Korean fashion enterprises and Chinese electricity suppliers will further increase.

According to the insiders, "if Korean fashion enterprises have a stable online circulation system, they can achieve the strategy of expanding China and Southeast Asia at low cost, especially under the influence of the Korean wave effect, and entering the online market of China and Southeast Asia will be the best choice."

Korean fashion companies are expanding their online career initiatives as a preparation for achieving international goals.

Compared with directly operating physical stores, fashion companies mostly use low prices to ensure the market, and enhance brand awareness through online promotion.