Net Red Economy Is Going To Mature Shop To Continue To Play Guan Dianchao.

According to the data released by Taobao platform, as of August 2015, there were more than 1000 "net red" shops.

In the 618 years of 2015, 7 of the top ten women's clothing stores were "net red" shops.

Therefore, in the trend of garment industry in 2016, the "small and beautiful" net red economy will become mature and continue to occupy market share.

The concept of "small and beautiful" originated from Ma Yun's speech at the 2009 APEC summit, "the future world is small and beautiful." the essence of "small and beautiful" is the ecological diversification and sustainable development in a sense.

Its core lies in the greater satisfaction of consumers' needs.

Small is not a small market, is a niche market, to meet the needs of a certain group of identities; beauty is the details that make users moved; the way of business innovation is new, the pursuit of perfection; products, marketing, services and other dimensions create the best customer experience; from large-scale, standardized to focus on consumers, personalized, humanized return, to meet the needs of fragmentation, many small and beautiful will form the foundation of future business development.

The convergence effect of single and special needs is driven by the fragmentation of space and time.

Innovation, the pformation of brand new mode is maturing.

The word "net red" has been a derogatory term in the eyes of many people, but now it has risen to the height of economic phenomenon.

According to Ali CEO Zhang Yong, in fact, there will be a new class of ethnic groups today, and such ethnic groups are naturally excavated in the Internet connection and communication.

Because the younger generation has created new economic phenomena for idols, for the good people and for the stars.

When it comes to this trend, it comes from

The poor enterprises have made some unpredictable things on the road of pformation in the future. For example, a pyramid selling mode of retail sales with three levels or more levels of affiliate fees to be paid, and the group of people who want to take shortcuts should be caught up with the Internet jacket.

Another example is that some listed companies engage in cross-border electric business, and the whole website will not be able to operate and sell. The behavior of money collection is also subject to market challenges. The pace is bigger and easier to pull eggs. 2016 will be a year of chaos.

In 2015, the brands that were shut down by the media were no longer going to count them. In the face of the downturn in the industry, closing stores meant a retreat from sadness, or meant breaking their arms to save themselves, or a shift of focus or mediation.

Whether it is a memorable lesson or a strategy to retreat, the number of closed stores is even more worthy of attention than the grand plan of opening a shop.

In 2016, the brand with the focus of joining will usher in a more intense trend. Once the franchisee thinks that it has no profit or profits far from its expectations, it is very likely that the contract will not cooperate with the brand after the expiration of the contract.

But to say the least, the shrinkage of physical shops is not a bad thing.

From another point of view, this is a sign for garment enterprises to adjust strategic decisions and adjust their operations, rather than the performance of comprehensive withdrawal.

From this perspective, closing shop may also be a sign of health, which means a more enlightened stage is coming.