The Clothing Industry Enters The Oligarchy Era, And The Industry Brand Pattern Presents Dumbbell Type.

Oligopoly means a few sellers.

In oligopoly market, only a few enterprises supply all or most products of the industry. The output of each enterprise accounts for a considerable share of the total market, which has a significant impact on the market price and output.

Once the oligopoly appeared, the competition camp basically stabilized.

After the year of 2015, the clothing market of the oligarchs in 2016, the luxury market represented by Chanel, Louis Vuitton, Versace, Burberry, Gucci and Valentino will become a big camp. The men's clothing market will be made up of seven wolves, Li Lang, nine Mu Wang, Zhen Ba and Qipai.

YOUNGOR, red collar, Mark Ed Faye, CABBEEN and GXG are a big camp.

The women's clothing market will be dominated by ZARA, H&M, UNIQLO, ONLY, VERO MODA, hkei's ochirly, Five Plus and Gloria. The sportswear market will be dominated by Nike, Adidas, Anta and PEAK, and its sports partners will further weaken. The children's wear will be the main camp of Barbara, Babu bean, piglet Banna, GAP children's clothing and UNIQLO children's wear.

In 2016, with the continuous decline of macro-economy, the ceilings of enterprise performance increased continuously, forcing the cases and speed of mergers and acquisitions among industries to accelerate.

Either large enterprises or small and medium-sized enterprises, the medium-sized enterprises are basically under the influence of profits, scale, cost and other factors.

Or the fate of restructuring, so the brand pattern of the clothing industry presents dumbbell type.

In early December 2015, Scotland designer Jonathan Saunders announced the resignation of the same name.

The creative design director post, and announced that its brand Jonathan Saunders will stop operation after the 2016 spring and summer series of orders have been fulfilled.

Jonathan Saunders is the third young designer brand in London this year after Richard Nicoll and Meadham Kirchhoff.

Together with the earlier bankruptcy of the US California brand Band of Outsides and the French brand Damir Doma, as well as the early announcement of the former Coach of Reed's Krakoff brand, the personal brand of Reed Krakoff was not only a disastrous year for the large luxury group, but also for the independent designer brand.

Similarly, in the Chinese market, designer brands are facing the double attack of luxury brands, light luxury and fast fashion. Even the products of VISCAP VLOV Kay and Wu Qingqing's VLOV Wei Na have fallen down in a large scale, and there are still a large number of smaller designer brands that fail to get news.

Therefore, the industry has pointed out that the only way to survive almost all domestic designer brands is to open Taobao.