Zhang Huaming'S Interpretation Of The Development Trend Of The Consumer Market

The Zhejiang delegation of the National People's Congress held a plenary meeting to examine the plan and budget report, and Zhang Huaming, President of the National People's Congress and President of Hua Zhi Yi fashion group, spoke at the scene.

He said: "I carefully read and learned the plan report and budget report, and felt the overall steady progress of the national economy, especially the contribution of consumption to economic growth, and strengthening the supply side structure.

It is impressive to enhance the momentum of sustained growth. Today I want to talk about the thoughts and suggestions caused by the problem of consumption outflow.

In February 23rd, at the news conference held by the new China office, Gao Hucheng, Minister of Commerce, said that last year, Chinese tourists consumed about 1 trillion and 500 billion of overseas consumption, accounting for 2.2% of 67 trillion and 700 billion GDP.

Enough to see the popularity of overseas consumption.

As China's reform and opening up and the strengthening of its national strength, consumer purchasing power is stronger, and travel is more convenient. Consumers enjoy the pride and sense of acquisition brought by the strong motherland, and also bring joy to foreign businessmen. But this phenomenon makes Chinese high-end department stores, shopping centers, brand stores and brands providing quality products sad.

Why worry? A lot of overseas consumption has dragged away a large number of customers.

Customers are more globalized than Chinese brands like ours.

And we are still preparing!

2. reasons: why consumption is outflow

Why do consumers like to spend more and more abroad? I think there are several reasons:

First, many people travel abroad to relax, relax and spend shopping in the process.

Second, many developed countries have a more humane shopping environment, and the choice of commodities is more abundant.

Third, many tourist destination countries have good products, good reputation, luxury goods in Europe, small household electrical appliances in Japan, medicines and cosmetics in Korea all over the world.

Fourth, price, which may be a very important factor, such as luxury goods, cosmetics and so on, because of brand pricing strategy, tax and exchange rate and so on, especially RMB appreciation, Japanese yen depreciation and euro depreciation, foreign prices are lower and more advantageous. Similar brands and goods of equal quality may be twenty or thirty cheaper abroad.

From these phenomena and causes, we can see that our purchasing power is so strong that the whole world is envious. Our opportunities for development are unique. But at the moment, we must also actively face the phenomenon of consumption outflow.

I think the phenomenon of consumption outflow may be a labor pain or a new normal.

How to improve this problem? I think the management idea should be really changed. Domestic brands and retailers need more effort, more need to increase the supply side reform, truly customer centered, more beautiful and more close to customers, leading the return of consumption.

So, what is "more beautiful and closer to customers"? I think it is truly customer centered from the bottom of the mind and from action.

More beautiful, endless, product design is more beautiful, the price is more close to the people, the quality is better, the service is more grounded, the environment and the atmosphere are more humanized, the customer can naturally understand your creation and the intention.

Here, I would like to mention that we are promoting "characteristic towns" in Zhejiang, and the combination of "characteristic industries + tourism + consumption" is moving towards a new way in attracting consumers.

Next, I would like to combine my fashion industry with the layout of Hua Yi Yi fashion group, which runs EP elegant brand and other high-end fashion stores in major cities of the country.

First of all, like our own brand and manufacturer level, what we should do next is to strengthen the original design, and really integrate the Chinese and local culture into the product. As the premier said, we must have the craftsmanship of improving the craftsmanship, make more beautiful products and enhance the attraction.

On the other hand, many enterprises have a gap with the international brand enterprises in terms of cost management and business efficiency, which means that we must push forward the supply side reform, push forward meticulous management, raise inventory turnover rate, improve our production and business efficiency, reduce the cost price, and give profits to consumers.

Secondly, at the commercial retail level, our downstream retailers, entity retail groups and online retail business giants need to work together to push forward the supply side reform, reduce costs, improve and improve the shopping environment, create a better shopping experience, lead consumers to improve their lifestyles, and increase their attraction to customers.

Thirdly, from the government level:

First, we should vigorously support brand partners and retailers.

It is very difficult to create a brand for the well-known brands that are popular with consumers. It is not easy to create a brand. We need to work hard for more than a decade and one or two generations, increase the protection and efficiency of intellectual property rights, severely crack down on piracy and counterfeiting, and protect originality and innovation.

More support for brands, help brands do better, only more and more famous brands can realize the Chinese dream.

At the same time, we should pay more attention to retailers and overall support.

The beauty of retail stores is largely reflected in the level of cities, towns, villages and tourist attractions.

Invest more in design and planning, so that every small shop can be more beautiful and dynamic, bringing more beauty to the lives of ordinary people.

Second, help enterprises reduce costs, reduce burdens, and give profits to consumers.

On the one hand, we should further study the value-added tax rate of manufacturing industry, increase tax reduction with the fastest speed and efficiency, and lighten the burden of enterprises.

It enables enterprises to increase R & D technology investment, reduce product costs, and ultimately lower product prices, and make beautiful products that are closer to customers.

On the other hand, we should continue to reduce the cost of energy, pportation, logistics and other aspects on the basis of existing enterprises, and work together with a number of departments to reduce the cost of product operation and give profits to consumers.

Third, we should further optimize the consumption environment, make good business planning, make business more orderly and make pportation more convenient. At the same time, we must do a good job in improving and upgrading the supporting business environment, and comprehensively promote the combination of "five water co governance" to create a shopping environment with sky blue, green land and water.

I firmly believe that we have a bright future in such a huge consumer market. Under the firm leadership of the CPC Central Committee and the State Council, through the above efforts, we must adhere to customer centered, more beautiful and closer to customers, and overseas consumption will achieve a large proportion of reflux. At the same time, we can attract more foreign customers to China for tourism and shopping.

Moreover, in this process, we must take the opportunity to take advantage of the "one belt and one road" approach, and take advantage of the new normal east wind of the global tourism of our customers to firmly "go out" to represent the Chinese culture and achieve business prosperity.